Business Marketing Social Media Marketing

7 Ways to Promote Your Startup on Social Media

Photo by Magnus Mueller from Pexels

Regardless of the current stage of your startup, it is essential to grow your social media presence. Your sales can be boosted by the level of advertisement and social media engagement. 

In recent times, social media has proven to be an incredible digital marketing tool that can be used to promote goods and services. It has also created a platform to interact with end-users. 

Startups can utilise this tool to increase social media engagement. Social media marketing can, however, be a daunting task. This article explains some ways to promote your startup on social media effectively.

1. Create Your Social Media Strategy 

Before setting up your social media accounts, establish the goals and objectives of your business. 

Also, determine how you can achieve these goals and objectives through social media. Consider your target audience and how you can engage with them on your social media pages. 

Your social media pages should align with the values of your business. For example, if your startup is about entertainment, create a strategy that will align with such enthusiasm on social media. 

2. Create Captivating Social Media Profiles and Pages

Your profiles and pages say a lot about your business. It is, in fact, the starting point for promoting your business on social media. When people visit your page, the first thing they do is read your profile and scan through your page. Just like the cover title and first page of a book, your profiles and pages must be intriguing and captivating. 

It means updating branded photos and summarising what your startup is about. Social media platforms, such as Twitter and Instagram, have a limited number of characters for bio. You must effectively utilise this to showcase your products and services and include your contact information and a website link. 

Ensure that your profile is captivating, as this will give people reasons to engage with your pages. 

3. Create Social Media Content Calendars 

Failure to create posts before their due date can affect the quality of the articles. Disorganisation can reduce engagement on your social media pages which makes it essential to create social media content calendars. 

To create goals for your social media pages and monitor their progress, plan your posts, images, links, hashtags, and other strategies in advance. 

Using a regular calendar to plan out your posts will make them more effective. More engagements on your pages will, in turn, promote your startup. 

4. Monitor Your Progress

Promoting your startup on social media goes beyond creating accounts and establishing a strategy. You also need to track your progress and find out what needs to be improved upon.

You should monitor engagement and evaluate general performance on all pages which will assist in evaluating your strategy and learning how customers respond to posts on all platforms. 

Social media tools, such as Tailwind, effectively give insight into engagements on your pages and result in higher rewards.

5. Create Quality Content 

Increase your audience by updating quality and intriguing content. Posting content that appeals to your target customers will keep them glued to your page. You’ll then have the opportunity to showcase your products and tell them more about your startup.

For instance, if your startup deals with customised t-shirts, you could start by explaining the uniqueness of your services and sharing pictures and content that talk about your products. 

6. Choose the Right Platforms to Showcase Your Startup 

You can promote your startup on several social media platforms. New platforms are being created regularly, giving you a wide range of options to choose from.

It is, however, essential to choose the right platforms for sharing your content. Before choosing a platform, consider the nature of your startup and target customers. To promote your content, you need to choose a platform to engage with your target audience. 

Consider which platforms suit your products and research the platforms your audience is most active in. For example, a food photography business should consider platforms such as Instagram, Pinterest, and Facebook. 

Social platforms, such as Instagram and Facebook, have a large number of users, but this doesn’t mean such platforms are ideal for promoting your business. You might not need to create pages on Facebook and Instagram if your target audience does not have a presence on them. 

Before choosing the optimal social media platform, there are several factors you have to consider – the location of your business, the age range of your target audience, your products’ benefits, and a host of others essential factors. 

If your business is a local restaurant, you might want to choose a platform where people search for restaurants, such as Google. If your business offers soft loans to companies, you might want to choose LinkedIn as your optimal social media platform since most of its audience is business professionals. 

After you have engaged with the target audience on the social platform chosen, you can also monitor their responsiveness rate. This will determine if you have chosen the right platform and if there are strategies to implement which will better engage your audience.

7. Use Social Media to Communicate with Your Customers 

The success of your startup is determined by your ability to respond to customer’s questions and concerns. 

Social media is a great platform to provide customer service by meeting the demands of your target audience. It is a cost-effective method to interact with your customers. Concerns can be handled irrespective of your location. 

Using analytics tools, you can attend to customer complaints as soon as they come up. This will preserve the reputation of your startup. 


A presence on social media is required irrespective of the nature and size of your business. Social media is a useful marketing tool that can help you connect with your target customers. Sharing more about the uniqueness of your products with millions of users will increase awareness and boost sales.

About the author


Maryam AbdulWahab

Maryam AbdulWahab is a graduate of Economics and a creative writer and lifestyle blogger. Her work has been published in the International Journal of Management, Accounting, and Economics (IJMAE).