Artificial Intelligence Business Technology

3 Strategies for Putting AI at the Center of Digital Transformation

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“Change is the law of life, and those who look only to the past and present are certain to miss the future” -John F. Kennedy

Adapting to change is the deciding factor between life and death, growth and withering, success and failure. This can even be seen in evolution and how organisms came about. Natural selection is the process where the organisms most ready to change in the environment end up surviving.

The organisms that do end up surviving aren’t always the fastest or the strongest. Some of them are great at hiding, scavenging, or even teamwork. 

There are many ways to adjust to the environment and being adaptable to change is often a greater strength than pure speed or grit. Being ready for change can also be applied in the age we live in today and it decides who gets left behind.

Change is constantly happening around us, whether it be in a fancy phone or maybe a new work system. Today is about making the most out of the new resources and being more efficient and effective than before. 

In response to this change, digital transformation is the change that is taking over businesses. It

is all about evolving a business or a service with the addition of technology. Technology might help improve the service or speed things up. There are numerous ways it can end up helping a company. 

You can read more on digital transformation and find out different ways to push a business into the next century.

Many businesses have been striving for improvement and the possibility to have perfect service. Although it may be impossible to have perfect service, businesses are forced to get closer to such a standard through competition. 

For most sectors, digital transformation and modernization mean letting AI take the wheel. The main driving factor today is the integration of AI into the different processes of a business.

What is AI

Artificial Intelligence, or AI, is basically having a computer think like a human. AI has lines and lines of code that teach it how to take specific information and respond appropriately. They are supposed to act like a person who understands the situation and decides on a specific course of action.

Artificial Intelligence can be used in numerous fields, each with its benefits. 

Putting AI at the Center of Digital Transformation

AI is extremely malleable in the sense that it can be adjusted to the needs of a user. AI can be taught certain practices such as how to ask for a customer’s information. The beauty of Artificial Intelligence is the flexibility and efficiency it brings wherever it is placed.

You might be wondering how businesses can take advantage of such an innovation? How can companies today take advantage of AI for their business? Here are a few strategies for putting AI at the center of digital transformation and making sure you aren’t left behind.

1. AI Talent Management

First on the list is a growing trend in talent management, the integration of AI into every part of Human Resources (HR). From hiring applicants to maintaining order in the workplace, artificial intelligence seems to be good at its job. 

Having an unbiased employee handle the task of dealing with various people has its benefits.

  • AI Recruitment
  • Employee Maintenance

An AI due to its mechanical nature presents a unique approach to talent management. It can be taught a procedure or a protocol and it will consistently carry out that command. Having consistency, efficiency, and efficacy makes AI a talented talent manager,

AI Recruitment

One of the core jobs of talent management is looking for new talent to help the company out. This can range from advertising job opportunities to interviewing applicants and AI does that well. Talent acquisition AI is incredibly efficient, dynamic, unbiased, and the future of hiring employees. 

AI can advertise a job opportunity through various websites within a matter of seconds. It can also go through the huge pile of curriculum vitae at an incredible rate. 

Having AI go through such arduous tasks allows a business to maximize robots performing for extended periods while being consistent. 

Another bonus about AI recruitment is the quality of the service provided. As mentioned, AI is extremely adaptive and can be taught to look for certain characteristics that a company specifically wants.

An AI can be taught to think like a human and look for specific traits in an applicant, but it can also think like a robot and ignore bias. A robot can ignore race, sexuality, and other factors that won’t affect the job. This allows it to focus mainly on an applicant’s performance capability and hire accordingly.

Artificial Intelligence can lead to a more inclusive workplace filled with hardworking employees that will outperform their competitors.

Few can claim that they are better at reading a person than an actual robot programmed and taught to do the same job. AI can also be taught to observe employees and watch for certain behavioral changes.

Employee Maintenance

Another crucial task of talent management is providing an optimal workplace environment for employees. Not everyone is a robot that can simply do their job with poor working conditions and a lack of attention. Luckily, AI makes sure that employees don’t have to be subjected to the conditions that robots can easily handle.

AI can monitor employees and their performance to look for various indicators. Maybe an employee has a sudden behavioral change that could lead to resignation. Artificial Intelligence can be taught to look for such indicators and react appropriately, saving resources for both the employee and the company.

Talent management isn’t just about looking for bad signs. AI can also be taught to monitor an employee’s performance and check if he/she is being paid appropriately. Constant observations can assure that an employee is being incentivized adequately. 

2. AI in Production Lines

Production of a product like a toy in an assembly line or maybe a chocolate bar subjected to various processes can show another potential of AI. Production lines are very repetitive and often have employees repeat a simple action multiple times.

As you can guess, robots make great employees when it comes to production lines due to their unmatched stamina. AI in the sector of assembly isn’t just about performing for a long time, but also about the quality of service.

Whether it be a tighter screw or a more accurate weight approximation, some jobs are just performed better by robots.

3. Digital Marketing

Businesses have various needs, but every business requires customers. These customers, no matter how exclusive or open, still require a certain level of marketing, a way to reach those interested in your product or service, and AI might just be the man, or robot, for the job.

This is the modern age where successful marketing might be found on a viral TikTok or a publicity stunt on Youtube. Paying for a spot in the newspaper just doesn’t cut it anymore. AI can keep track of trends and even watch how much exposure a business website is getting.

In the age of technology, one of the best ways to get the word around is through technology itself. 

An example would be how new technology is reaching people that have never been reached before. Other than observation, AI can also be programmed to entertain questions or inquiries. 

AI is just that adaptive, and it cannot be stressed enough how it will make the most out of any job given to it.

Key Takeaways

Business, and the world in general, is in a constant state of change. Success isn’t about having one strong trait and hoping it is good enough. It’s about adapting to situations and growing leads for success. 

Once again using evolution as an example, you can see that the animals alive today were quick to adapt to their environment. Most, if not all, that survived the test of time adapted multiple times in an attempt to survive.

AI might be the next set of “wings” that decides which businesses take off and which are left on the ground.

About the author


Dan M

Dan has hands-on experience in digital marketing since 2007. He has been building teams and coaching others to foster innovation and solve real-time problems. Dan also enjoys photography and traveling.