In today’s tech-savvy, mobile-friendly, and fast-paced world, search engine optimization or SEO is considered a powerful marketing strategy. In fact, digital chiropractic marketing and other online marketing efforts often include SEO in their advertising arsenal.
However, optimizing your site for SEO will not always guarantee digital marketing success. In line with this, it is crucial that you have ways to assess if your SEO efforts are working or if it needs some tweaking.
Search engine optimization is not always as straightforward as it seems. Add to that the many fluctuations beyond your control, such as user behavior changes, website changes, competition changes, and Google changes.
If you are using search engine optimization in your online marketing efforts but are unsure if it’s working, below are telltale signs that will indicate you are on the right track:
Your site ranks high in the search engine results pages (SERPs)
One of the primary search engine optimization goals is ensuring you rank high on the search engine results pages or SERPs. If Google’s algorithm considers your pages highly relevant to a user’s intent and search query, your site has a massive chance of landing on the first page of the search results.
The higher your pages rank in the SERPs, the higher the chances of more people finding your site and generating more organic traffic. Consistent organic traffic will often translate to more leads for your business. If your site lands on the coveted first page, it’s a clear indication you are doing search engine optimization right.
People are spending more time on your website
Creating high-quality and helpful content is considered an integral component of any search engine optimization strategy. When you regularly post valuable and relevant content that answers your visitors’ questions, they are more likely to explore your site more. As a result, they will also stay on your site longer.
Using Google Analytics can give you an insight into the length of time the average visitor spends on your site. Compare current figures with the numbers the months before to gauge if there is an increase since you started optimizing your website. If people are spending more time on your site, that’s another sure sign your SEO strategy is working.
Your bounce rate is good
When people visit your site but leave immediately without exploring any of its pages, they will be added to your bounce rate. Many online marketers have the impression that a high bounce rate is bad news. However, that is not always the case.
If visitors see that your site has quality content, among other things, they are more likely to stay longer and check out the other pages. This can reduce your bounce rate. However, according to Google, a high bounce rate is expected in single-page sites like blogs.
If a site with more than one page has a high bounce rate, it should be a cause for concern. If anything, it indicates that your site is not providing the information online users are looking for. If Google Analytics shows your multi-page site has a low bounce rate, it’s another indication your SEO efforts are working.
Your conversion rate is higher
One of the primary goals of any SEO strategy is seeing an increase in conversions. Increased conversions can come in the form of increased signups for your service, more subscriptions to your newsletter, completed web forms, or more sales for the products or services you are offering.
It is important to remember that while high rankings are great, they won’t mean much if your conversion is low. Simply put, conversions are the percentage of visitors to your site that complete a desired action. You can have millions of visitors on your site, but it’s useless if they are not taking any action.
To optimize your site for conversion, start by creating headlines that highlight your value proposition and take it from there. Having a strong call-to-action (CTA) is also considered ideal. If you notice a significant increase in conversions, you can rest easy knowing your SEO efforts are paying off.
Pat yourself on the back if you notice many signs pointing to a working SEO strategy. However, even if your SEO efforts are on track, it pays to not rest on your laurels. It is important to remember that search engine optimization is a work in progress, and your competitors are constantly working on getting results that are better than yours.
That said, it would work to your advantage if you constantly assess if your SEO efforts are on the right track. Also, if you need help with your SEO strategy, don’t hesitate to invest in the services of experts. They can help guarantee you get the results you are looking for, and for you to stay ahead of the pack.