SEO tools are a valuable asset to any marketing campaign. They provide insight into what people are searching for and offer information on the best keywords to optimize your website. You must invest in the best SEO tools because they can help boost your company’s search engine ranking, which will lead to more traffic and higher conversions.
The Best Free Analytics Tools
1. Google Analytics
Google Analytics is a powerful tool that provides an in-depth analysis of your website’s traffic and helps inform what needs to be changed. It contains valuable information like geographical location, demographic data, page views, and conversion rates, allowing marketers to provide their target audience with the best browsing experience possible.
2. Google Trends
Google Trends offers the best SEO tools that allow you to analyze search trends over time. This can provide marketers with insight into what people are searching for when it comes to certain topics and keywords, thus optimizing your website accordingly. You can also filter results by location, category, or time frame, which will help narrow your data.
3. Google Keyword Planner
The Google Keyword Planner is a powerful tool that provides users with information on the most relevant keywords related to their industry.
It also offers projected traffic volume, competition levels, and suggested bids from competing advertisers, which can be used to determine the profitability of certain keywords. This will help you pinpoint keywords that are most likely to be profitable and help you successfully optimize your website for the best possible results.
4. Google Consumer Surveys
Google Consumer Surveys is a free tool from Google that allows marketers to gain insight into their target audience by asking them questions on the Internet. Questions can include any kind of variable, such as age, gender, geographic location, etc. This is an invaluable resource because it offers marketers a chance to gain insight into their target audience and have them provide feedback on the current marketing campaign to ensure that it’s meeting the needs of your audience.
5. Google Search Console
The Google Search Console, formerly known as Google Webmaster Tools, is a powerful tool that provides users with insight into how their website is being indexed in search engines. It offers information on backlinks, keywords found on your website, crawl errors, and top pages, which are great for optimizing your site’s SEO. You can even submit sitemaps to improve the crawling process and monitor your site’s performance.
6. Bing Webmaster Tools
Bing Webmaster Tools is similar to Google Search Console. However, it was originally intended for a different search engine. It still provides useful information such as backlinks, cached pages, crawl errors, and keywords which are valuable resources when optimizing your site for the best results.
7. Panguin Tool
The Panguin Tool is a free SEO tool that allows marketers to see exactly how the algorithm of Google has changed over time. It also offers keywords, backlinks, and indexed pages, which are important factors when optimizing your website for the best results.
MozCast is a free SEO tool that provides users with information on the current weather of the Google algorithm. It offers insight into what fluctuations are affecting your website and helps you adjust accordingly to optimize for the most relevant results.
SEMrush is an industry leader in providing insightful data on competitors. It contains very valuable information such as estimated traffic, keywords, and backlinks which are all important factors for optimizing your website.
Woorank is a free tool that provides users with an in-depth analysis of their website’s SEO performance based on several factors, such as keyword optimization and usability. This is a very valuable resource because it helps marketers increase the overall performance of their websites.
The Best Free Keyword Research Tools
If you’re going to do any kind of Search Engine Optimization, you must know the ins & outs of doing keyword research. Keywords are at the heart of SEO and one of the most popular activities in modern search marketing. So if you want a solid foundation for your SEO work, here are the names of the ten best free keyword research tools.
- Google Adwords Keyword Tool
- Keyword Eye
- Answer The Public
- Word tracker
- Keyword Spy
- Traffic Travis
- SE Ranking
- Keyword Surfer
The Best Free Link Tools
For every site owner out there, you know how important SEO is. You can’t put a price on good link building, and even though there are paid tools that will do it for you, the free ones are just as useful (if not more) than the paid tools.
- Open Site Explorer
- Majestic SEO
- Backlink Watch
- Link Research Tools
The Best Free Crawling and Indexing Tools
The Internet changes faster than anyone can keep up. Sites go offline every day for all sorts of reasons – they’re hacked, the owner goes out of business or moves to a new host, and sometimes it’s just a mistake. Whatever the reason is, these sites leave behind a broken link on listings that were once good site directories and search engines.
Thankfully, some tools out there will crawl the web for you and notify you when it finds a new broken link on one of your favorite directories or search engines. So, when you’re ready to check for broken links on some of your favorite sites, here are ten free tools that will do the job quickly and easily.
1. Broken Link Checker
This application will crawl three pages on a site of your choice and notify you if any links are broken.
2. Site Mapper
This tool crawls up to 10 sites at a time for free, which is great if you’re going link by link to check for dead sites on any directories you’ve submitted to.
3. Screaming Frog SEO Spider
This crawler is a little more advanced, but the free version can go through up to 500 URLs at a time.
4. Xenu’s Link Sleuth
Another one that’s somewhat old but still works well, this tool crawls a site of your choice and reports all broken links it finds. It also lets you download a list of these sites in plain text format!
This crawler will look through up to 200 pages of a site of your choice and gives you the option to download the report afterward.
6. Beam Us Up
This application crawls up to 5 sites a day for free, which should be more than enough if you’re just checking some of your favorite directories.
7. Link Redirect Trace
Another new one we just added to the list. This tool crawls up to 5 pages for free and shows you any redirects it follows. It works exactly like Xenu’s Link Sleuth in that way but can be used to find 301 and 302 redirects.
8. Redirect Path
This is another new one we just added to the list, but this one goes beyond simply crawling a site and finding redirects. Redirect Path opens each page as it crawls them so you can see exactly where it’s going without having to follow each link yourself. It also provides some other nice reports that will help you fix any broken links you find.
The tools you use depend on what you want to check, sites or pages, and how often. As we said, though, all of these tools are great in their way and will make it easy for you to keep up with any changes as they happen.