Page Rank SE Positioning

How to Increase Your Website’s Domain Authority

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Domain Authority is a measure of the number of relevant backlinks. It is calculated by taking into account the number of sites that link to your website. As you can imagine, websites with authority will enjoy better rankings than other domains. It’s important to note that these are quality links, not just any manual or automated backlinks gained through backlink services or software.

How Can My Website Increase Its Domain Authority?

You should try to get only high-quality backlinks from relevant websites. Remember that Google Search evaluates not only domain authority but also user experience when ranking web pages. So, in order to boost your traffic and increase brand awareness for people who are already reading content on your site, it’s best to work on improving its aesthetics and functionality before trying anything else.

However, if you feel that you don’t have the resources to do that, try increasing your domain authority with backlinks. The more quality links you get, the higher you’ll be in search result rankings.

How to increase domain authority score?

There are different ways you can improve your search engine ranking. People have been using backlink services to boost their domain authority, but that is not the right way to do it because Google penalizes websites that acquire links by using link services. The truth is, there are more organic ways of gaining high-quality backlinks without being detected by Google.

It’s best if you have a good plan on how to get these links so you don’t look fishy or spammy in the eyes of Google’s spider crawlers, which crawl the web looking for things they consider wrong with your website. If they think your efforts are focused on acquiring as many low-quality links as possible with no regard for quality content development, they will demote your site’s ranking.

If you’re not sure how to do it, then hire a reputable SEO agency that can help you with your website backlinking campaign. Look for an agency that has good reviews, credible testimonials, and solid experience in search engine marketing. They should be able to show you past projects they have done so you know the caliber of work they are capable of doing for your website.

Domain authority is an important component of Google Search rankings, so make sure your website gets high scores on this scale by getting only relevant backlinks from other websites online. If you find it hard to do this on your own, just let professional experts handle promoting your domain authority for you. They have the resources to get your site to the top of the first page by increasing its authority without getting detected.

Here’s how you can increase domain authority score in two ways:

1. On-page SEO

On-page SEO is another method of optimization. This deals with factors that revolve around the website content and design. It’s best to leave this to experts who know what they’re doing when it comes to SEO. However, you should make sure you understand the basics in order not to break Google’s rules and get your website penalized. Here’s how you can do it:

1) Get links from relevant websites that are also considered authoritative in their respective niches. Make sure the topic of the site is closely related to your own industry offerings, like technology for a site about cooking, or music for a news blog dedicated to graphic arts. If the topics don’t match, avoid these sites as they will cause more harm than good.

2) You can also employ guest blogging on other high-quality sites so you can establish authority in your industry for other web pages to reference. Publishers are always looking for strong contributors, especially those who write about topics related to their own niches. When you get published on other websites, make sure you link back to your site so people can see where the articles came from. Also, use high-quality images in your blog posts because these will be used by publishers when they post your articles online.

3) Optimize website conversions. Try A/B testing or multivariate testing to find out what elements of page design encourage more audience engagement with the site’s content. This way, you can discover what works best for boosting conversion rates and increasing brand awareness due to increased traffic flow through your website.

4) Get links from social media sites like Twitter and Facebook. These sites get mentioned a lot in articles about increasing social signals which Google considers as authoritative ranking factors. If you’re not using these social media platforms, then register for new accounts and start sharing your content. You can also join popular conversations on certain topics and offer insightful comments that will boost authority and attract attention from high-traffic areas online.

5) Submit an XML sitemap to search engines like Google. You need to do this so Google can index the site faster for any user who wants to find information on it through their search engine’s search bar or directory pages. Google has an advanced algorithm called Caffeine which is responsible for crawling web pages at lightning speeds compared to its predecessor, dubbed PageRank (PR). It takes only 2 months for Google to process an average of two million pages. PR, meanwhile, could take over a year to index the same number.

Crawl errors need to be fixed in order for search engines to find your content when they crawl your site’s links. Search engine bots usually look at different areas of a website like sitemaps, templates, code repositories, and social media presence. All these elements are optimized for fast loading times, or else it can lead to patchy rankings due to slow crawling speeds even if you have great content on the site.

Bounce rates are one way of gauging how many people are leaving your website without finding what they want after visiting only one page. If there is something wrong with your website’s design and navigation, then fix it by adding a new site map or redesigning your site content to focus on the most relevant information.

You should also check out where your traffic is coming from by looking at various analytics tools like Alexa and Google Analytics. This way, you know what keywords people are searching for in order to find your website, as well as how they’re finding it through social media platforms or referrals from other websites with high authority.

2. Social signals

The way to increase domain authority is through sharing social signals through posts and official channels. You should also engage in social media conversations to demonstrate your site’s authority in the field. Providing useful information through these channels can make other relevant websites link back to your site. This is how you build strong relationships with other publishers in terms of web ranking and organic search engine optimization, or SEO.

You should also create quality content on your site regularly over time to keep readers interested in what you’re writing about. This can boost traffic flow to your websites and increase the number of linking root domains pointing back at your website. Link building is not just about quantity; it’s also about quality, so getting links from sites with high authority is important for SEO.

High-quality content is the best way to improve search engine rankings because this will make Google see your website as an authority on certain topics, which means people will trust what you say (even if they don’t know who you are) and visit often for more information.

If they find posts that are full of inaccuracies or factual errors, then their opinion of how reliable your site is will drop. So make sure to use relevant keywords but still write with an engaging style that keeps people entertained or educated about certain things without overselling your product or service.

Linking with the right people in related industries, guest blogging on other sites to expand your own fame, and getting proper backlinks through article directories are some of the best ways to increase your website’s authority score through links, which is also one of Google’s ranking factors.

You can also do private blog network (PBN) link building by creating new sites that pass off as legitimate publisher websites so you can get high-quality content for these networks without having to worry about getting banned from search engines like Google. Be creative when it comes to link building.

How to increase the DA of a website in 2021

DA can be increased by using 3 tactics: increase dwell time, use external linking, and remove toxic backlinks.

1. Increase dwell time

Dwell time is the average length of stay on a site. If your site has longer page loading times, then people will not be able to spend as much time on your website as they would with other sites that have faster loading speeds. Make sure to keep up with Google’s recommended speed guidelines at Search Engine Land. In addition, make it easy for your readers to navigate your website by making good use of natural linking. Read up on the topic of natural link building at Search Engine Journal.

2. Use external linking

You should try to get backlinks from high-authority websites because these links can increase your rank quicker than links from lower-ranking domains. You can also build relationships with influential bloggers and business owners in your target industry so you’ll have an easier time getting higher quality link-building strategies for free or at a reduced price compared to hiring an SEO agency. Don’t forget that blogging about topics related to the services or products you offer is one of the best ways to establish yourself as an authority, which can help you expand your business faster than before.

3. Remove toxic backlinks

When someone leaves a link pointing to your site on their personal blog or website, it could lead to potential customers visiting your pages and checking out what you’re selling. If the person just left random links without purpose then these are known as toxic backlinks. These types of links can actually hurt your site because they might be linking to spammy sites that contain malware or plagiarized content that Google sees as manipulative. You should avoid paying for anchor text-rich backlinks from link farms because these are low-quality links that can make search engines like Google lower your site’s page rank.

How important is domain authority for SEO?

Monitoring Domain Authority is important for SEO success. If your domain authority is high, then you have a better chance of getting more organic traffic. Having a high Domain Authority can help increase the number of backlinks pointing to your site because other people are more likely to link to trusted sources. For example, if you were looking for information on how to lose weight, then you would want to go to Pinterest or Shape because they are usually considered reliable sources for health-related topics.

So how important is it?

Domain Authority is one of many ranking factors that search engines like Google use in their algorithm when determining which websites should come up first for certain keywords that people type into the search box. It has been used by search engines since 2012 and it’s NOT the only factor that matters when determining page rank.

Thus, DA is important for SEO success because it can influence the amount of traffic that you get from search engines. If you have higher domain authority, then people are more likely to link to your site without being paid to do so. The factors that determine how much authority your website has is based on the age of your domain name, backlinks pointing to your website, and information pages with high keyword density for specific keywords.

How is Domain Authority Calculated?

You need to know how Domain Authority is calculated. Since 2012, the age of a domain name has been used to determine how much authority it has. It was initially used as a way for Google to look at how legitimate a website is. Sites that have been around longer might have more credibility than newer sites because they have had time to build up trust with their visitors and clients.

This is why you might notice that some websites that offer fake “miracle” diets or bogus beauty products often use a .tk extension instead of a .com extension – because those types of websites are not seen as being as trustworthy as an established brand like Amazon or Shape.

When calculating domain authority, search engines like Google also look at the number of backlinks pointing to a site. In order for someone’s website to be considered an authority, they need to have other websites linking to them through their content.

Links from trusted or well-known sources are known as do-follow links while paid links that include anchor text might be called no-follow links because search engines won’t use those types of links when calculating domain authority.

Even though more recently added pages might not rank as highly as older pages, they still help build up your site’s overall page rank. This is why you often see web pages with thousands of keywords increasing in ranking over time because older articles with less targeted keywords might start getting less traffic after newer articles get published and indexed by a search engine.

When it comes to calculating domain authority, Google also uses metrics like keyword density in information pages. One of the best ways to increase the amount of traffic that you get from search engines is through targeted keywords because then people are more likely to find your site when they are searching for related terms.

If someone types in “how to lose weight” for example, they are probably looking for articles on Pinterest rather than an article at Shape about how many calories are found in cheese. This is why sites with high Domain Authority often have content covering popular topics that include lots of relevant keywords when describing what their article will discuss.


If you want your website to be considered as an authority, then you need it to have high domain authority. Domain Authority is one of many ranking factors that search engines like Google use when determining which websites should come up first for certain keywords that people type into the search box. It has been used by search engines since 2012 and it’s NOT the only factor that matters when determining page rank.

With that, it’s important to have a lot of backlinks pointing to your site along with targeted keywords for each page on your website.

About the author


Angie Neal

I am super passionate about helping businesses get seen online. I am a corporate dropout, turned WordPress, SEO & Digital Specialist. I started PurpleCow Digital Marketing over 10 years ago as a side business. Today, PurpleCow Digital Marketing is an international team.

My experience includes website design, corporate documentation, traditional & digital advertising, mobile & apps, user interface/experience, logo and branding, SEO, and UX testing.