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What Is Tiered Link Building?

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How do you get the most out of the links on your website? You want to make sure they’re both leading back to something relevant, and are likely to bring you traffic.

But it’s not enough to just place the links – you want to make sure you’re building on the links effectively. Tiered link building will help you stand out from the competition.

Link building is as simple as taking actions designed to increase the number and quality of inbound links to boost your search ranking.

Tiered link building takes that up a notch by building links from a variety of sources, creating a diverse user base that will grow naturally as new readers find the site. This strategy has many benefits and can be implemented by websites both big and small.

Effective Tiered Link Building

Your website will benefit from tiered link building – but so will every other site, so you need to be careful about how you implement the strategy.

Google has been getting more aggressive with cracking down on “black hat” SEO tactics, and many sites that try to link-build in flawed ways might find themselves getting the opposite outcome of what they want.

Tiered link-building relies on backlinks or links from one website to another. You’ve used a backlink every time you click a link to an interesting-looking website or a funny YouTube video.

These are some of the most significant ways you move up in Google’s search rankings, although the company has never revealed its exact algorithm. Remember to follow the standard rules for content, looking for authoritative and credible websites.

A well-planned tiered link-building strategy will have two tiers, starting with tier one. This is where you focus on the websites you own or those closely linked to your field.

Your goal is to start building awareness of your site on other sites and vice versa. Ultimately, you should build your brand in your niche and present yourself as a credible authority.

Then it’s time to move on to tier two, which is where you work to build links to pages that connect to your website.

You have a lot more freedom in this area, as you can use whatever strategy you like. This is where social media comes in, as backlinks from large social media sites can reach a massive audience without regular maintenance.

With the way Google’s algorithm and politics are regularly changing, some SEO experts have questioned if tiered link building is still the best way to build connections.

While it may not be as effective as it used to be in search engine rankings, it’s one of the best ways to promote your site organically – and with more traffic, a higher ranking will follow.

Getting It Right

Even some of the biggest names in the industry fall down on the job when building their links. Some of the most common mistakes made in tiered link building include relying or linking to poorly-written content that gets flagged by Google or focusing on sites that are popular without being relevant.

You might get clicks, but you won’t get follow-through. Sites that target too narrowly might see their growth plateau along with those that don’t evolve with the changing market.

It might be tempting to look at what others are doing and copy them, but every site has its own unique needs when building links. You want to keep a close eye on how your metrics are doing and which links are delivering.

The main objective of tiered link building is consistent, organic growth, leading to a higher search engine ranking. Even if links work slowly, the strategy will deliver in proper time if you provide consistent content.

To get the results you want, you’ll need quality statistical analysis. You can’t know if your strategy is working if you’re in the dark, and while Google offers free software, it may not give you the in-depth analysis you’re looking for.

Many of the top companies use site explorer from Ahrefs, which can provide not just an in-depth look at your own metrics but give you hints about what’s working and what isn’t working for your competition as well.

Build a Link to Success

Tiered link building is one of the oldest methods of boosting your search engine ranking, and it still works today.

It’s just a more evolved version of planting backlinks and requires awareness of your site’s audience and goals. With these simple tips, you’ll be able to create an effective network that will build your site’s audience even when you’re offline.

About the author


Rebecca Stuart