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3 SEO Link Building Strategies Business Should Use

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Link building refers to earning backlinks to your website. Backlinks are links from external websites to your website. For example, if an online publication links to your website in an article, the link is considered a backlink. Backlinks are important to a website’s search ranking because Google uses the number of quality backlinks a website has to assess a website’s credibility and authority. Overall, the more backlinks a website has, the more credible the website appears to Google. This helps with a website’s SEO because the website will have a greater chance of displaying highly on Google search results. For example, if you’re a SEO agency and you want to improve your website’s search ranking for the search queries “Toronto SEO agency”, “Vancouver SEO”, “Toronto SEO audit”, or “real estate SEO”, gaining more backlinks to your website will help improve your website’s search ranking for these search terms.

There are different approaches you can use to earn backlinks to your website. Here are three strategies you can use to gain more backlinks!

1. Create Link-Worthy Content

Create content that’s attractive and useful to your audience so your audience is likely to link your content. Link-worthy content can be educational and informational and they should solve problems or answers common questions an audience has.

For example, you can create link-worthy content such as:

  • How-to articles
  • Research reports that support your industry
  • Educational content
  • Entertainment
  • Inspirational content
  • Evergreen content

If your strategy is to create more link-worthy content, you could audit your existing content to understand where you have gaps. For example, if you’re a digital marketing agency, you can create relevant content such as consumer research data that other agencies find useful and can link to in their blog posts.

2. Guest Blog Outreach

Guest blogging refers to writing and submitting content on external websites. For example, if you write an article for a local newspaper, the article is considered a guest blog because it’s on an external website. Guest blogging is an effective way to earn backlinks because more often than not, you can include a link to your website in the author bio section. The backlink will benefit your website’s search ranking.

Guest blog outreach entails reaching out to media channels such as industry magazines, business organizations, or local newspapers in an effort to submit guest blogs and earn backlinks from the guest blogs.

3. Launch News-Worth Content

Do something that’s newsworthy and share the news on your website so that other websites would link to your website. Ideas for newsworthy content include:

  • Organize an event
  • Host a webinar or podcast session
  • Donate to a cause or sponsor a social cause
  • Create a new product or solution
  • Announce a new partnership

These are all excellent newsworthy ideas that will attract the attention of the media. Media outlets are likely to feature your company in an article and include a link to your website in the article. For example, if you organize a large seminar about marketing tips for Canadian non-profit organizations, you’re likely to attract the attention of media outlets in the non-profit space. These media outlets are likely to mention your event in their articles and include links to the website in the articles.

About the author


Ray Wang

Ray Wang is the owner of RW Digital, a Vancouver digital marketing agency. Ray specializes in data analytics, digital advertising, SEO, WordPress website development for consumer brands and hospitality, real estate, self storage, and social-impact industries and startups.