Backlinks are, arguably, the best methods to increase organic traffic to your website. Their main purpose is to ensure Google that your website is top quality and that, in turn, will help Google recognize this aspect and rank you higher in its search engine.
Backlinks are mostly created by guest posting articles, blogs on other websites and adding certain links that lead to your own site or by other websites referencing your site. This strategy is sure to give your website that edge over your competitors and other websites while also helping you garner more viewership.
With all that said, here are the six most effective ways to increase backlinks and implement the best of content strategies in the process. Remember, like any escape room out there; a good strategy is absolutely necessary when wanting to solve clues towards efficient content marketing.
1. The Right Keywords and Pages
Look at it this way: if you want to land your content on a site, you will have to write unique, high-quality blogs or articles so that pages pick up on your hard work. To be effective in doing so, you will first have to figure out what content you want to be writing about; based on that, note down the relevant keywords to use by placing them strategically and adequately. And lastly, make sure you are targeting certain genres of pages so that you have an idea of where your backlinks are.
A good way to start if you are new is to do thorough keyword research before adding them to your content. Make sure you go for moderately competitive keywords that can rank you just high enough. Also ensure to not cram keywords into places wherever strategic placements are key.
After the relevant keywords are placed perfectly, the next step would be to boost your visibility on the search engine of Google. The best way to do that – instead of just adding a URL link at the end of your content – would be to include strong keywords, maybe in titles or meta descriptions of your content.
This will allow Google to find your content easily, and based on its quality, it will surely consider ranking the content higher even if not many people are clicking your URL link just yet. So, either way you look at it, you are winning at the end of the day. The recommended number of backlinks per write-up is around two. Make sure to switch up the anchor text keywords across your articles or blogs.
Now you are officially done with the hard part. What is now left for you to do is quietly track how your content is being received by viewers. Certain site analytic tools will allow you to keep track of which backlinks are effectively driving traffic and which ones are not.
And with that sort of information, you then get to learn and understand just what exactly the people are looking for and can base your future content in or around similar topics or keywords.
As mentioned earlier, guest posting is also a very effective method of boosting backlinks to your site. If your company has some high-quality writers, you can assign them guest post articles that will be published on other pages but will contain links back to the mother site.
This strategy is especially effective if you want to tap into a whole new audience with different tastes and preferences. Let us assume that you know of a blog site that has certain work that people just adore, and the topics are pretty similar. One possibility is to reach out to them and ask them if they would like to include certain articles that your writers have conjured to use on their page. Said articles then obviously will include links that lead back to your website.
Why are not more people using the power and influence of social media to their advantage? It is obvious that most people who have an online device are surely on some kind of social media.
A very effective backlinking strategy would be to come up with creative posts on your social media platforms with the help of your social media team and create backlinks that lead back to your website.
The advantages of doing this are so immaculate. For starters, if you get a social media engagement going, you do not have to ask anyone to post content on your social media; you are basically the boss. And the cherry on top, you get effective backlinks that help you with external traffic.
But on a serious note, ever since Google has started to take user-intent into consideration while ranking sites, it is extremely important that you do not slack off after creating some good content for a few months or so.
Google will recognize the downfall and will punish you with lower rankings in the end. The best way to maintain these standards for users is to provide gaps between content posting to, let’s say, one write-up a week.
There you have it! These are some of the most effective ways to backlink your content. If you use this content strategy and stay consistent with the standards set by Google, you will not have much of a problem with traffic.
Yes, it is harder to maintain standards than to hit them. That is how the majority of things in life work because as soon as you start to provide content of the highest quality, your expectations and standards are automatically raised. You just have to maintain it, and you will be just fine.