Business Social Networking

How to Succeed in Building a Valuable Network for a Successful Business?

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A strong professional network is an important component of career success. A network helps you to develop and refine your skills, stay on the cutting edge of your industry, and boost your job prospects.

Networking bolsters your career by enabling you to broaden your skills, stay on top of trends in your industry, and enhance your career opportunities. Your network can help you advance your career and access more job opportunities.

But in a competitive job market, how to ace your professional networking? Don’t worry we have got you covered there.

Why is Network or Connection Important for Business Success?

Professional networking helps open a path to opportunities. It facilitates getting ahead in a competitive job market, meeting prospective clients, and gaining better access to career resources.

To increase your chances of success in any competitive industry, you should attend professional networking events. These are gatherings at which you can find new leads and inspirations, and learn about opportunities in your field.

It can be difficult to find employment opportunities, particularly if you are looking for a job in the field with too much competition. Professional networking with people in your business network may expose you to job openings that cannot be advertised by newspapers or online job boards.

When discussing a career with people in your business network, let them know that you are looking for a new opportunity. It is a good idea to mention your expertise and experiences and to make it known that you are open to accepting offers.

Small business owners can generate leads with the help of professional networking. For example, some people may be willing to offer help, especially if you are looking for new business contacts. On the other hand, they may even go out of their way to provide you with personal and professional expertise.

Never forget that even though you are submitting business proposals modestly, you need to follow up on leads with courtesy and value other people’s time in a very professional manner.

As a business develops, it is crucial to engage in professional networking to stay ahead of the competition. Developing professional relationships can help you maintain an edge in the business through technology and allow you to keep up with changing trends.

Building business relationships give you access to internal information that can help your business stay ahead of competitors with new strategies.

How to Build a Valuable Network for a Successful Business?

Craft an Elevator Speech

An elevator speech is a summary of your experiences, skills, and achievements that you can deliver in 60 seconds.

To promote yourself professionally, define your goals and consider how to use networking to reach them. It is important to know your goals when networking in order to be successful.

For example, networking can help increase the profile of your organization by telling clients about its services and products.

Networking can also help you actively sell yourself and your company by pitching to executives. And networking can simply be a way of introducing yourself and what you do for a living.

Build a Professional Network Online

Professional networking sites are a useful tool for staying in touch with your business network and for making new connections. To take full advantage of the online environment, you should supplement it with more traditional methods of communication.

Professional networking sites can help you stay connected with your business network and make new contacts, but remember that making an online connection is just the beginning. You will have to nurture these networks to turn them into lasting and fruitful relations.

The online community Meetup offers a platform that connects individuals who share common interests. New members can search for meetup groups in their geographic area and are invited to attend when they are created.

If you’re not sure what kind of a group you’d want to join, you can start a group of your own. When you create a group, it will appear in the network’s events section. It will notify you if there are any other users who share the same interest as you.

Host Virtual Events for Networking

Use virtual events for networking. Virtual events allow professionals to attend professional networking events from the comfort of their homes. Virtual events are a convenient way to network with others.

Hosting virtual events for professionals is an effective way to reach a large audience. It’s also convenient for participants to attend professional events from the comfort of their homes.

With a high attendance rate, you can provide multiple opportunities for your audience to increase exposure to your brand or company.

To connect with others professionally online, take an in-depth look at virtual networking event ideas and how to host them effectively.

Professional networking can take time, effort, and creativity. If you’re wondering how to build professional connections online through events, check out some virtual networking event ideas and ways to host them.

Contact People You Have Already Met

When seeking new connections, try reaching out to friends, family, colleagues, and former bosses who may offer you new job opportunities or introduce you to the people who matter most in the industry.

Use networking events, email, phone calls, and handwritten notes to stay connected with the help of your friends and family.

Think about ways to connect with others: coffee meetups, email, phone calls, handwritten letters, and/or social gatherings. When people make a conscious effort to maintain meaningful relationships with others, networking is much more likely to pay off in the long run.

The experts at The Muse even have a few suggestions for how you can take advantage of your friendships to make new connections.

Keep Searching

As you meet people and interact with them, be sure to tell them that you are looking for a job opportunity. You may also want to mention that you are seeking business partnerships and networking opportunities.

When you are meeting with your friends or attending a neighborhood party, use the opportunity to talk to others and find out what they do for a living, how they got into their field of interest, or what opportunities are available in the area.

While socializing in a casual setting, look around and name some of the things you see. Notice how that helps you focus your attention on the setting. Then, try to make eye contact with people you notice and engage them in a friendly, positive way.

These interactions can provide opportunities for you to improve your social skills and develop your confidence in face-to-face business situations.

Virtual Speed Networking

Speed networking is a means of rapidly expanding your business contacts, accelerating your business growth, and increasing your visibility in the marketplace.

With Speed Networking you meet a large number of business contacts in a shorter period of time. It is a convenient and effective way to expand your contacts and boost your business growth with Godspeed.

At a speed networking event, you can meet new people, reveal what you are looking for, share your skills and experience, and get to know others in your field.

How to Manage the Relationship of a Large Network After Building It?

Choose the Right Contact Management System

As part of an integrated marketing strategy, your Contact Management System should be the hub of your business. It’s the platform that stores all of your key contact data as well as communications with every customer and lead.

Contact management systems are complex programs, and there are several things to consider when choosing a program for your business.

With so many options available, it is important to research what is best for your industry, business size, sales and marketing strategy, and goals.

Some of the best Contact Management Systems available are,

Centralize Your Database

The most effective contact management strategies include a centralized database that stores all contacts within a single application. This will generally be your Contact Management System, which is why you should follow the step above and choose the right one!

What can you do by having a centralized database?

  • You can find all your key insights in one app.
  • Finding the correct data for other members of your team becomes way easier without the need for constant logins.
  • You can save your time by training your team for different platforms and tools they don’t need.
  • Improve collaboration between departments by encouraging information exchange.

You need to first identify the main apps in your stack that are collecting data to start centralizing your data. You can then sync your data eventually with our Contact Management System.

Maintain a Clean Contact Database

To experience a smooth contact management system, start with maintaining a clean contact database. You cannot deliver a brilliant customer experience if you have incorrect data about your customers or clients. And neither can you have smooth-running business operations and reporting inside your company.

Even though you can adopt adjusting lead generation forms and introduce clear processes for your team to follow, you cannot avoid it all. This is why your business needs the right contact management system to maintain a clean address book for you.

It is necessary to do regular data clean-ups, like every quarter. How do you do that?

As a part of cleaning up, you should take out time to remove:

  • Contacts that you are no more associated with.
  • Outdated or incorrect data.
  • Hard-bounced email.
  • Duplicate Contacts.

Automatically Sync Updates

Remember: Contact Data is one of the most crucial parts of your business and you cannot have it dispersed in different places. To even have different contacts or incomplete contacts with your team works as a drawback for you and your business.

This is why we suggested for you have a centralized contact database in the second point. Having a Contact Management System in your organization that offers you a feature for automatically syncing your contacts would help keep the contact data of and for your team members in one place.

Simply put, all you have to do is find a good contact management system with great integrations like Google, Outlook, Microsoft, and more. And then sync your contacts with these platforms to fetch all the contacts in one place that is available on all the different platforms.

This way, all your contacts will be in one place and available to all (whoever is allowed to give access to it). In addition to this, the cloud system of this Contact management System will update the details of a particular contact in all the other devices that this account is connected to.

Collect Data to Enrich Your Insights

By syncing your data with other platforms and devices, you can easily and automatically enrich the insights you have at ease.

For example, if you are at a meeting as a marketing representative of your company then you can update the minutes of the meeting as notes in the contact itself.

Apart from notes, you can also add reminders for yourself or for your team members under a contact name. This will help you in reminding about the pending tasks or meetings that are approaching. These features would help in collecting data that is needed to enrich your work with insights.

To manage the relationship of a large network after building it you can try this software.

Leverage Your Network’s Power to Grow Your Business

Customer Feedback

The only and sole purpose for any and every business to exist is because it provides a solution or value to a certain group of customers. This means that customers are your most valuable source in bettering the value that your business provides.

So if you want your business to keep growing and improving then ask your customers for their feedback as help!

You can start by asking questions that concern their likes and dislikes about your business. Because for a fact no business is perfect, this makes finding areas of improvement a task that is endless.

Marketers tend to overestimate their ability to predict the needs of customers, and thus often come up with ideas based on hunches or assumptions about their preferences.

Questions like “What do you think of our company?” can help you gauge how customers feel about your business and will give you a clearer idea of where they find value in your solution, and where you can improve.

Give Readers What They Want

Web content is often defined by unique, valuable information. In other words, “content is king.”

While some types of content, such as product descriptions and press releases, are important in building domain authority and attracting prospects, it’s only effective if the right people want to read it. But coming up with good content topics can be difficult.

Solicit feedback from subscribers by sending an email outlining each post’s value proposition and soliciting the reader’s thoughts. This will let you know which blog post topics remain relevant to readers and can help you determine where to focus your blog efforts in the future.

Feedback from readers can help you determine if your content is interesting and informative for your readers, which can help shape where you focus your future content efforts.


One of the best ways to grow your business is by getting word-of-mouth referrals from your satisfied customers.

Referrals can be built into your marketing strategy in the form of calls to action that encourage customers to spread the word about your business.

Probably the best way to grow your business is by leveraging your existing customers and giving them every opportunity possible to refer you to their friends.

Why should you do referral marketing anyway? The answer is because it probably has the biggest potential in terms of marketing and acquisition. How? Referrals don’t cost a single penny to you or your business.

Could there be a better reason? We don’t think so.

Social Media

Your customers’ primary internet-facing profiles are on social media websites like LinkedIn, Twitter, and Facebook. With a contact management system that logs this information, you can meet them where they are most comfortable.

A contact management system that logs this information can help you personalize outreach to them.

You can learn a lot about your contacts by using social media tools to monitor their online behavior.

Consumer response on social media platforms provides valuable feedback. By collecting social media contact data and responding promptly to comments, you can develop positive relationships with consumers.


All in all, we hope we were successful enough in imparting comprehensive knowledge on how important professional networking is when you are starting or running a business.

And needless to say, with the tips, tricks, hows and whys, benefits, and more we have mentioned above, professional networking will be easier than expected for you with the right contact management systems.

Contact Management Systems will not just let you manage your contacts but will definitely help you network better and maintain the right history of communication for better relationship building.

About the author


Harsha Patel

Harsha Patel, who has been the head of content at ContactBook for 12 years, has high-quality and engaging but well-researched content on business, tech tools, sales, and contact management. She creates and writes for other high-authority sites and writes guest posts and articles. You can reach to her via email.