Marketing Writing/Content

Book Marketing: Crush Your Competition With These 8 Killer Book Promo Tips

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Promoting an eBook is just as challenging as drafting one. The literature is designed for a platform that already has a plethora of information on every subject and topic imaginable. Therefore, it takes a lot to stand out amongst the competition especially in some of the mainstream genres. There can be multiple ways to promote your eBook on digital platforms but the ability to find the right mix, create a unique strategy and execute it effectively is key.

Publishing and then marketing an eBook is not black and white even if the pages in your work might be. As an author, you take a lot of effort, knowledge and heart in drafting a piece that can bring value to the readers but if it gets lost somewhere amongst the thousands of search results on Google, there can be a lot of disappointment. In this article we will lay down 8 efficient tips that can help you conquer the competition and give your eBook the attention that it deserves.

1. Start by Making Sure You Have Quality Content

The most important step in being able to promote your eBook effectively is to make sure that the content in it can enhance the learning for the target audience. Modern readers are always look for crisp and precise information on the topics that they search. No matter what genre your book might fall in, it has to be compelling enough for the readers to continue flipping the pages. This is one of the most crucial ways to promote your eBook properly.

The idea is to always build a relationship with the audience. Although the book serves as one-way communication, as an author, you should be able to surpass that. Make a plan about how you are going to structure the knowledge and insights that you want to impart. Create a robust framework for presenting ideas in a unique and compelling way where at the end of the day, readers believe that they achieved the target they had for reading your eBook.

2. Build Excitement and Anticipation with a Pre-Launch Campaign

Launching an eBook online requires certain efforts. A prelaunch campaign is amongst the most efficient ways to achieve greater engagement while building hype for the book. The content may be written by a book writing service or by you on your own, it will ultimately require pre-hype to build momentum for sales.

There are numerous activities that you can do as part of this practice. If you are trying to keep it simple, offer discounts to early registrations. Use social media to provide snippets of the most captivating parts of the book like the front cover or specific paragraphs within the book to garner attention.

3. Get Creative with Your Efforts

The underlying motive in the ways to promote your eBook should always try to get creative. Study the target audience that you are going to cater to. Look at the things and topics that they are following. Being innovative doesn’t necessarily mean coming up with something new but it can sometimes refer to a conventional approach. It all depends on the demographic that the book is targeting. Seasoned professionals or older individuals will prefer knowledge over vibrant tactics while the youth will prefer you to create exciting ways to promote your eBook.

4. Partner with Relevant Influential Figures for Promotions

Influencers are a great way to carve a niche and find the perfect way to get your work across. These people don’t necessarily have to have large social media followings. They need to be respectable and influential in the field or subject that your book is about. Get in contact with these people and collaborate by either doing short interviews or having them read as well as talk about your eBook before the audience.

5. Use Social Media to Your Advantage

According to estimates from 2021, 47.8% of the global population uses social media. That accounts for almost half of all people. This number offers a significant reason why social media platforms can be crucial in ways to promote your eBook. Figure out which medium is most appropriate for your target audience. It can be Instagram, Facebook, Twitter or even YouTube. Once you know, work on developing unique content for these platforms both pre and post launch.

6. Make Sure You Have an Appealing Video for the Book

Video content is amongst the most engaging ways to promote almost anything on the internet. According to statistics taken from a HubSpot survey, 54% of consumers want to see more video content from brands or businesses. Whether you have hired a book writing service or have drafted the book yourself, make sure that you have an engaging as well as insightful video that can go with the literature especially during promotions on social media.

7. Work on Search Engine Optimization

Google and its search algorithms use a number of elements to determine the relevance of content as per user requirements. Keywords are a key part of the SEO strategy as is the word count, backlinks, images and most importantly, overall quality of the content. The search engine is becoming smarter at picking the most relevant content thanks to sophisticated tools and so it is important to work in close collaboration with a SEO strategist when working on ways to promote your eBook.

8. Create and Upload Guest Posts

Guest posts are not only beneficial in SEO but great overall in allowing you to rise above the competition when marketing your eBook. Ask your book writing service or draft compelling articles, and blogs yourself that can appear as guest posts on various high-ranking websites. Leverage or build your credibility as an author to let these guest blogs serve as a pathway leading potential readers to the eBook that you’ve designed for their knowledge.


Being able to effectively market your eBook in a way that it rises above the clutter of content available online will require innovation and careful deliberation. Building the most effective marketing mix and then executing it appropriately will translate into astounding ways to promote your eBook. Make sure to pay attention to every aspect and integrate the above-mentioned tips so that you can achieve the best results in comparison to the competition.

About the author


Rob Davis

With more than twenty years of experience in writing and publishing eBooks, Rob Davis leads a team of proficient book writers at Ghost eBook Writers. The company is known for exceptional eBook writing and editing services.