Writing a blog post may be many people’s talent, but writing a high-quality blog post that can attract readers repeatedly has to be SEO-friendly. And, of course, well-written, that goes without saying.
It’s not true that writing for SEO purposes and captivating audiences is different; in fact, the goal is the same. The difference is whether someone can do it or not, meaning whether someone can mix the two together and create something natural.
That’s why here we will see some crucial SEO tips for writing a high-quality blog post. Let’s begin.
There’s No Writing Without Structure
One of the main reasons why people leave a blog post is not the level of quality; it’s not whether it is long or short; it’s actually because no one likes texts that are not structured.
What does this mean?
Every blog post must have a clear structure that provides an even more precise purpose for the text. As mentioned before, knowing how to write or knowing the topic well doesn’t by default mean that the blog post is going to be read by people if there isn’t a structure. Therefore, here’s what’s necessary:
- Introduction – where you can introduce the topic
- Body – the main part of the post with the main message and info is written
- Conclusion – at the end, where you summarize everything and make a conclusion
Of course, the body part is not so simple, which requires using headings and paragraphs, which we will address here as well.
Headings, Paragraphs, Subheadings
Most writers use paragraphs, but the challenge is how to use them in a proper way. One valuable tip is not to start every sentence on a new line only because it looks more beautiful. On the other hand, the paragraphs shouldn’t be too long, meaning lengthy sentences, and every single one should have its own subject. The goal is to summarize some ideas in the paragraph.
As for headings, they are also vital for the blog post. When used right, headings can help the reader understand what every part of the post is about. Also, headings give a clear look to the blog post, improving the structure in a significant manner.
Furthermore, subheadings can also be helpful since they can lead readers, but more importantly, they are valuable for SEO. That’s why it is wise to use some of your keywords in some of your subheadings, but only some of them since using one in every subheading or heading will make the post extremely unnatural.
Use Proper Keywords
It is vital to use focus keywords throughout the blog post, but stuffing it with too many of them can only cause two main problems: people will find it a lot less attractive to read, and the other is that it will hurt your Google rankings.
This aspect is more and more important since Google focuses a lot more on natural posts with the proper info rather than on some that have a focus keyword in every other sentence. Of course, this doesn’t mean that you should stop using them entirely since it understands the topic by recognizing keywords and other synonyms related to the focus keyphrase.
Furthermore, you don’t have to bother a lot with synonyms since you are using them; naturally, they are always connected to what you are writing about. On the other hand, keywords can be a lot more challenging, and that’s why the SEO expert here is crucial, providing you with the essential keywords that have to be used in the blog post. This way, you will use keywords that are often searched for and are part of a search trend that is popular at the moment.
Internal Linking Is a Must
If there is some content that’s similar to the same topic as the one you are writing now, make sure to link from and to these blog posts. You will make the reader become more interested since they will realize that they can be informed again and again on the same site, they can read related content, and you will navigate them to stay on your site. But more importantly, your link structure will be robust, which is one of the most important things when it comes to Google rankings.
This type of linking is called internal linking, and it is more than valuable both for your readers but also for Google to recognize your blog posts. Therefore, make sure to create an internal linking on all of your blog posts.
Write Long Blog Posts in 2022
Google always makes some changes, and the ideal blog post length in 2022 is between 1,500 to 2,500 words. Still, some indications show that even longer blog posts are what is needed this year.
This length means that now Google is striving for longer blog posts, which requires you to write exceptionally well. If you write about a topic you are not so sure about, it is nice to keep a shorter length, but for a topic where you know you are passionate about and know the theme well, you can make long blog posts of up to 3,000 words.
Of course, this doesn’t mean that next year ‘’the rules’’ will be the same, but for now, Google most certainly is focused on longer texts.
Last but not least, transition words are genuinely valuable since they help readers scan through the post and understand the structure even more.
In essence, they should make the transition from one paragraph to the next extremely natural, which means that the reader will go from the beginning to the conclusion without even noticing how much time it took them.
Just to give you a hint, and you’ll get the point, transition words are the ones like also, however, therefore, of course, in fact, accordingly, for example, hence, finally, on the other hand, and so on.