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Profitable Product Ideas to Sell on Amazon

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There is no better place to start an eCommerce business than Amazon. It has 310+ million active customers, undeniably an opportunity for sellers to generate more sales than they could through other platforms.

But, what determines a seller’s success on Amazon?

While the answer to this involves many factors, one of the most essential ones is the right product selection. The product category you select for selling determines your business success.

There are two ways to go about it-

  • First: Identify product categories or market gaps that aren’t already covered.
  • Second: identify the products already high in demand and capitalize on the opportunity.

The issue is that while researching and identifying a market gap can be a solid business move, it can be time-consuming. For this reason, in this guide, we have focused on the second approach of finding product categories that are already high-in-demand and profitable on Amazon.

Extensive List of 10 Top Selling Products on Amazon 

Let’s get down to the list of high-demand and profitable product categories. 

In addition to assessing the top-selling products on Amazon, sellers must also delve deep into the subdivision of product categories for more understanding. Customers favor major categories, like electronics, books, beauty & personal care, home & kitchen, sports & outdoors, etc., regardless of the season and time. Additionally, a few other product categories may have seasonal demand but are the best-selling on Amazon. 

1. Electronics

This is one of the most explored product categories on Amazon and qualifies as high-demand and profitable. People always look out for the latest and most innovative advancements in electronic products to make their life better and more convenient. Taking this as an advantage, several electronic brands have listed their products on Amazon and are performing very well. 

It could be your best move if you plan to go ahead with this category.

Top Selling Products On Amazon In This Category- Electronics

  • Wireless Speakers
  • Bluetooth Devices
  • Voice Control Electronics 
  • Smart Phones
  • Tablets
  • Laptop
  • Multi-plugs
  • Computers & Accessories
  • Keyboards

2. Home and Kitchen 

“Home is the best place to be.” And everyone likes prettier homes. Thus, ‘home and kitchen’ is a popular category that generates massive sales on Amazon. So, with an opportunity to earn maximum profit, sellers can select this category to sell products on Amazon. 

There are many sub-categories when it comes to Home & Kitchen. Some of these are complicated and require a lot of investment, but there are also numerous products that are simple and inexpensive.

Top Selling Products On Amazon In The Category “Home & Kitchen’

  • Furniture
  • Home Decor
  • Storage & Organization
  • Cleanliness Products
  • Kitchen & Dining

3. Gift Cards

Amazon gift cards are considered the best gift. You can load them with the amount you want to gift someone- giving them the opportunity to buy whatever they want.

With millions of products on Amazon, one is spoiled for options, which makes Amazon gift cards very useful and demanded, regardless of the occasion. 

4. Video Games

I’m not too fond of video games, says no one ever. 

This specific product category is a favorite of all, whether kids, teens, or adults. The reason is that it utilizes the most thrilling technology for enjoyment purposes. In this category, you’ll also find sub-categories, differentiated by different gaming platforms.

Top Selling Products On Amazon In The Category “Video Games”

  • Playstation
  • XBOX
  • Nintendo
  • Gaming Speaker & Headset 
  • Gaming Controller 
  • Gaming Specific Mouse & Control Pad 

5. Sports and Outdoors

After Covid-19 Pandemic, most of us have realized that health and fitness should be our top priority. This is why the category “Sports & Outdoors” has recently risen significantly.

It includes all the equipment related to fitness and sports, both indoor and outdoor. 

Sellers can expect good returns in this category. But, the competition in this section is equally cut-throat because of the easy availability of products (hence, convenient sourcing). Here, being creative and focusing on Amazon listing optimization is imperative. Also, optimized lifestyle product images are essential for products and equipment, specifically for the outdoors. 

Top Selling Products On Amazon In The Category “Sports & Outdoors”

  • Elliptical Machine
  • Dumbbells Set
  • Gym Accessories
  • Balance Ball Chair
  • Cycling Bike

6. Camera and Photography

“Memories are best captured with a camera.” Thus, one of the most selling product categories on Amazon includes camera and photography equipment- a room for new sellers’ potential. Selecting this category can help you get maximum traffic and a lot of sales. 

But for this, you must ensure that your product listing is fully optimized. Else, no shopper will find your products. So the best recommendation here is to hire a professional for Amazon listing optimization services.

Top Selling Products On Amazon In The Category “Camera & Photography”

  • Videography Camera
  • Security Cameras
  • Binoculars 
  • Telescope
  • Portable lighting 
  • Display Screen
  • Tripods
  • LED Lights

7. Clothing and Accessories

Amazon sellers planning to initiate with the category “Clothes & Accessories” will have to prepare for the massive competition. There are many reputed brands on Amazon thriving in this category. To stand apart, you have to launch something unique and incomparable. 

The category is profitable and high-in-demand. To be successful in the class, you have to make your product images catchy and distinguish themselves from other similar products. However, if you find product image editing work cumbersome, you can hire an Amazon virtual assistant

Top Selling Products On Amazon In The Category “Clothing And Accessories”

  • Polos
  • Nightwear For Men And Women
  • Denim
  • Women’s Tops, T-shirts, & Dresses
  • Gloves
  • Socks 
  • Undergarments 
  • Swimwear

8. Beauty and Personal Care

Who doesn’t want to look good and stay healthy? No one. 

This is the reason the category ‘Beauty & Personal care’ qualifies as a top-selling category on Amazon.

Shoppers consistently look for new and exciting launches, especially products that are animal-friendly, natural, organic, and with zero chemicals. Not to mention, the beauty & personal care industry solely generates billions of dollars, so it is worth trying for Amazon sellers. 

Top Selling Products On Amazon In The Category “Beauty & Personal Care”

  • Bathing Accessories
  • Skin Care
  • Foot & Nail Care
  • Moisturizers
  • Perfumes & Colognes
  • Beauty & Makeup
  • Hair Accessories

9. Pet Supplies

This category serves every pet owner’s needs and hence, offers sellers a chance to capitalize on that opportunity!

Recently, the category ‘Pet & Supplies” have been growing massively on Amazon- a reason sellers can select this category for their business. Shoppers move to the platform to buy products for their pets. This category holds a diverse range of products for dogs, cats, fishes, horses, reptiles, etc. 

Top Selling Products On Amazon In The Category “Pet Supplies”

  • Pet Food
  • Pet Accessories
  • Pet Clothing
  • Pet Care – Grooming
  • Pet Bed
  • Pet Tools

10. Books

Printed books have a separate fan base. The smell of the pages and the joy of reading a printed book outshine the experience that any modern technology can give. This is why the category is one of the most sold on Amazon.

It is a good product category to explore by Amazon sellers because of the fewer selling complications. 

Top Selling Genres On Amazon In The Category “Books”

  • Motivational
  • Fantasy
  • Mystery
  • Romance
  • Contemporary
  • Science Fiction
  • Dystopian

What Should You Do After Finding the Best Selling Product Categories on Amazon?

Now, when you know which product categories are best-selling on Amazon, there are a few points to keep in mind-

  1. All these product categories entail fierce competition. It will be difficult for new sellers to stand apart and get conversions.
  2. Amazon’s algorithm keeps on changing, and so are top-selling products, so it is imperative for you to keep a tab on the latest updates constantly. You can hire an Amazon virtual assistant to make the job easier.
  3. Calculate your profit and sales margins because not all best-selling products on Amazon will give you massive returns. 

To summarize, here are some essential tips to be mindful of when trying to figure out the best-selling products on Amazon are- 

  1. Ignore products that get tagged as the ‘best selling’ on a seasonal basis
  2. Always select product categories with low competition.
  3. Ensure referring to the current and historical sales database for more apparent perspectives.
  4. Always look at the bigger picture – from selecting to selling. 
  5. Consider shipping costs so they won’t impact your profit margin much. For this, select products with low weight. It will cost you less storage and shipping cost. 
  6. Product categories with high and consistent demand are always the best to select. 
  7. Avoid product categories that require certifications, manuals, documentation, and paperwork because staying abreast with them is pretty complicated.

Final Words

Top-selling products on Amazon are constantly changing, but the prerequisites are the products’ worth, quality, and value. Unfortunately, conducting thorough research before selecting the right product for Amazon can be cumbersome and exhausting. Still, an easy and quick solution for that can be hiring an Amazon virtual assistant. 
As an Amazon seller, your priority should be establishing your business and providing customers with value. You earn good profits when you strive to craft positive shopping experiences and grow your Amazon store organically.

About the author


Jessica Campbell

Jessica Campbell is an eCommerce research expert who works as an Amazon Listing Specialist in SAMM Data Services. With 9+ years of extensive experience serving global clients from diverse industries, she has helped thousands of newbie sellers establish their businesses on Amazon, ensuring maximum performance and profitability.