SEO is an acronym for search engine optimization. You can leverage it to make your website visible to internet users when they use search engines to search for products and services that are related to what you offer.
SEO is a form of digital marketing that aids the promotion of brands and businesses. It calls users’ attention and improves your business’s visibility online, resulting in more patronage. It also offers job opportunities, and you can find them on top freelance websites like Jooble to see if you have what it takes.
The flexibility remote jobs offer has made more people prefer remote jobs to full-time jobs. Also, companies have seen the need to hire people who would not necessarily be on-site. However, the good thing is that you can work remotely as an SEO expert, provided you have the required skills, a good internet connection, an internet-enabled phone or laptop, and good communication skills.
How To Build a Remote Team for SEO
When many SEO experts work for a business or company, building a team that would work together to achieve a common goal becomes pertinent. However, doing this requires a good plan and structure; otherwise, it falters.
For this reason, we have teamed up with professional SEO specialists on job aggregator Jooble to expound and give a guide on how to build an SEO remote team. Let us delve into the details.
1. Determine Your SEO Team Structure
The first thing you must do when building a remote SEO team is to determine what the structure would look like. When you structure your remote team to be national, it enables you to operate simultaneously with employment laws, public holidays, and other work conditions, making administration more manageable.
On the other hand, an international remote job means different people from across the world are on your team. You would have to consider them in your decision-making and operation because there would be a difference in treatment.
The set-up of the company can also influence the structure of your remote SEO team. For example, hybrid companies that offer on-site jobs and remote contracts can request the availability of your team members before you’re assigned a project. However, the problems a fully remote team is likely to encounter in team building are, handling video call fatigue and gathering the team together for online meetings.
2. Hire a Range of Talents
An SEO manager is the most vital role when building an SEO remote team. It is the lead role in the team responsible for providing keywords and ideas that are beneficial to the growth of the business or company. Such a person decides the blog post that needs more promotion than the others to be ranked first on the Google search engine.
You will also need the expertise of a content manager to carry out responsibilities such as developing content strategies, building a brand identity online, growing an online community, and tracking its growth. Furthermore, you will need the professional help of link and research experts to generate links and get the email addresses of people as part of the marketing strategy.
A content writer would work under the content manager to write promotional content for the business. However, the SEO remote team is not yet complete without a designer. Designers are responsible for creating great designs that make content catch attention and generate more engagement. Designers are also in charge of visual branding for a business or company.
Therefore, you should never settle for less when building your SEO remote team. Go for the best in each field, and you are sure of thriving in the business.
3. Mode of Training
Remote workers will likely not have the opportunity to interact with senior workers at the office. The responsibility of their training falls on the team lead or leader to determine their training mode. It could be a live training session or recommending an online course for the team members.
You can also assign guides and mentors to train the team. This will enable them to learn about the company and its operations from more experienced people.
4. Rewards and Benefits
Building a remote SEO team also includes considering how their payment methods and other benefits they will get, considering their different locations. You either pay them the same amount converted to their currency or pay using their country’s rate. Location-agnostic pay equalizes everyone’s pay regardless of their role or location.
You can also pay them with the same currency in your country. However, this can give employees living in high-cost areas an additional salary to live comfortably, and it can also cause continued poor wages salary with those living in countries with poor wages structure.
The team should also be able to access other benefits from their wages or salaries. For example, you can provide them with equipment to aid their working conditions. You can also consider each member’s location to know which benefit is vital to them.
5. Encouraging Team Spirit
To build a successful team, whether a remote SEO team or any other, fostering team spirit is essential. The team must learn to work together despite their difference in roles. Identify the weak points in the team and correct them. You can also get the team to agree on one standard problem-solving approach.
Every team needs evaluation and accountability to ensure effectiveness and keep everyone on their toes. Building a remote SEO team is a rigorous process, but it will be worthwhile when you follow the due process.