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4 Local SEO Tips for Your Self Storage Business

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Using local SEO tactics such as Ottawa SEO or Vancouver SEO will help your self storage increase your search rankings and gain more online visibility on Google search results. This increase in search rankings and online visibility will  help your self storage business generate more leads and customers.

To help your self storage facility such as storage Victoria or self storage Burnaby improve its local search ranking, you can use these tips.

1. Improve website pagespeed

Have a clean, easy-to-navigate website. Make sure it’s immediately clear to visitors who you are and what you’re offering.

Use a lot of headings to improve readability, and put your keywords in the headings. Headings stand out for search engines and will help you rank higher.

Site speed is also important for SEO. The last thing you want to do is annoy your visitors with a sluggish site.

Finally, you’ll want to make sure your website is optimized for mobile platforms. Search engines now penalize websites that are not easily displayed on a smartphone.

2. Earn backlinks

The more sites that carry links to your site, the higher you will rank on searches. Ask the owners of related sites to carry a link to your site. Offer to carry a link to theirs in exchange for a link to yours.

Focus on the quality of the links. One link directing to your website from a chamber of commerce or a university website will help you more than a dozen links from obscure blogs.

3. Optimize your on-page content

Targeting the right keywords is a no-brainer when it comes to on-page SEO. There’s no better way of sending a clear indication about your page’s niche than to use the right keywords and content in the right places. It will eventually be the driving force behind larger traffic volume.

However, some people like to use the same keywords repeatedly (and it’s also pretty tempting). Still, this approach isn’t too helpful in the long run. Why? Because search engines are becoming more efficient at identifying the user intent behind searches and understanding natural language.

So, here’s what you can do: write your on-page content from the user’s perspective. Think of reasons why people might want to rent out a storage unit. Perhaps, mention the beneficial features of your services, such as climate-control and security features, and dedicate a section for FAQs. With that being said, there are some areas where you’ll want to ensure you include your core keywords – namely in your on-page text, header tags, and title tags.

4. Optimize each storage facility page

The majority of storage companies will have dedicated pages on their website for every location, and so should yours. These pages are the ones you’ll be aiming to get a higher rank for in the SERPs. If you want to make these pages more relevant to searchers’ queries, include the following things:

  • Local content: Don’t shy away from including some description about your storage facility and how it relates to the local city or town.
  • NAP: NAP refers to the name, address, and phone number of your business. Adding these details will drastically enhance your local SEO since search engines love such business details.
  • Maps and directions: While including directions on how to get to your facility is helpful for many users, maps can also offer some locally relevant content.

About the author


Ray Wang

Ray Wang is the owner of RW Digital, a Vancouver digital marketing agency. Ray specializes in data analytics, digital advertising, SEO, WordPress website development for consumer brands and hospitality, real estate, self storage, and social-impact industries and startups.