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The Social Media Marketer’s Guide to YouTube Marketing

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If you don’t have an allocated social media budget, but you’re looking for ways to make money creating videos on YouTube, then this article is for you. If you create original and useful content, you can attract plenty of clicks and convert them into sales with little more than an internet connection and your smartphone. To get the hang of YouTube marketing, here is our how-to guide for content creators and influencers.

Create a YouTube Channel

Before you even start thinking about promoting your profile, you must create a YouTube channel that people will want to visit. Your profile is the nuts and bolts of your channel, so you want to make sure it’s presentable and reflects the kind of image you want to project.

Here is how to set up your channel:

1) Pick a user name that reflects your niche and sounds professional;

2) Make sure to create links to your website or blog on your About page (or include this information in video descriptions);

3) Create an awesome banner image that will help converting viewers into customers;

4) Upload at least one trailer video introducing who you are and what your channel is about.

Once it is done, consider uploading promotional content like images or slideshows from your business presentations explaining how you stand out from your competitors.

Start Creating Useful Content That Converts Like a Champ

Any effective YouTube marketing strategy involves creating high quality content. At the same time, such content must be both informative and entertaining.

But before you dive into YouTube film making, you need to do your research. Take your time investigating what kind of content is already out there and what kinds of videos are most popular with your target audience. Once you have a clear understanding of your niche, you can start planning and creating your own videos.

Consistently Create a Lot of Content

As a social media influencer with an eye to making money online, you know the importance of creating content that resonates with your target audience. YouTube is one of the best places for reaching those people, merely because this video sharing platform has over a billion users and every day those users watch over five billion videos.

It creates great potential for content creators like you by providing something for everyone – there are videos from all niches imaginable, ranging from cooking tips to furniture assembly tips.

You have a complete control over your marketing strategy, so you can decide on how much time and effort you want to put into marketing on YouTube. If you don’t have a budget or financial resources, then use some SEO techniques to avoid common mistakes many beginners make.

Here are some of these techniques:

Optimize Videos for YouTube Search

If you want to succeed as a social media marketer and get clicks and conversions, you need to optimize your videos for keywords. This means including relevant keywords in your titles and descriptions, as well as using tags.

Another thing you should be caring about is your video transcripts. These are required to help YouTube index spoken words for even more keyword opportunities. Finally, you need to promote your videos on other channels, like Instagram or Twitter and your blog.

If you planning on showing previews on your blog or Facebook page, use video frames to make the process as comfortable as possible. Once users click through from those sites, they will see your ad at the top of their search results – giving you a chance to capitalize on traffic from other sources.

Increase Your YouTube Engagement

As a social media marketer, your main goal should be growing and engaging an audience on YouTube. While this task can be challenging at times, fret not however. There are plenty of ways to get more subscribers and engage your audience.

Use Third-Party Tools

YouTube marketing is a great way to reach potential customers and create engaging content. However, before you start creating videos, you will need to learn how to use the third party tools that will help power your video campaigns.

To start with, consider downloading TubeBuddy that will give you access to keyword research tools and YouTube analytics that would otherwise cost hundreds of dollars per month on other platforms. Next, you may want to familiarize yourself with Hootsuite for scheduling all of your social media posts across multiple channels including Twitter, Facebook, and Instagram etc.

Promote Videos Outside of YouTube

If you want to be strategic with your time and efforts when running YouTube marketing campaign, you need to promote your videos outside of the platform as well. This means using social media, email marketing, and even paid advertising to get your content in front of as many viewers as possible.

What you need is to use every tactic available to gain as much exposure for your video as possible to ensure your marketing campaign is successful.

Moreover, you shouldn’t forget about replying to comments either. YouTube is about being social and it is a two-way street between you and viewers. That way, if someone leaves a comment on one of your videos then answer them back!

About the author


Peter Macintosh