Business SE Optimization

How to Make Customer Reviews a Powerful SEO Weapon

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Customer reviews are increasingly becoming influential in the local ratings of businesses on various web platforms and search engines. Whether optimistic or pessimistic, reviews significantly impact how customers interact with your business. We’ll show you in this article how customer feedback assists in local search ratings and increases consumer engagement.

The first challenge for organizations nowadays is identifying their target market and getting attention from their audience through use of keywords. A credible limited search engine tactic, along with a Corporate Office Complaints solution, is the trick that’ll boost your company’s ratings to the top of the limited search results. With that, grab a seat and read on as we show you some of the best customer service strategies to use for your business.

1. Come Up With an Excellent Customer Service Strategy to Get Reviews

Generally, online reviews can’t be doing your organization any good if you’re not getting any reviews. Sadly, most individuals don’t spare the time to write a review on their own except if their experience was particularly terrible. Having this in mind, you ought to make a deliberate effort to gather many reviews from as many customers as possible.

To achieve this, you have to come up with ways to ask customers to leave reviews regardless of whether they had good or bad encounters. You can even use incentives such as discounts on some products for the most insightful comments and constructive criticisms to your business. Having done this, you will undoubtedly get a fresh flow of online reviews to use to improve your SEO ratings.

2. Check on Your Timing When Asking for Reviews

Your timing must be flawless if your review research is done through email operations, messages, review landing pages, or anything else of that caliber. It would be best if you tried sending out a review request to your customers 2-3 days after their shopping experience. This is because within this time frame, their experiences will still be fresh in their minds and will have also taken time to ponder over their encounter. Concerning this, it’s considered best to send these requests during the morning because that’s when you’ll get the best feedback rates.

3. Check on How You Approach Customer Reviews

Requesting your customers to leave their reviews is not a walk in the park. In one aspect, you must develop forms that will get you unique and thorough replies, as best possible. Nonetheless, it would help if you didn’t ask questions that are so complicated that you’ll repel your customers away. At all times, a comprehensive, honest review is of more value than a short review with just a ranking. On the other hand, you are trying to steer clear of poking customers to annoyance. It would be the opposite of your purpose, if the customer ends up leaving a customer service complaint. This is evident by the example of reviews you can find on for Sam’s Club Customer Complaints.

4. Always Be Persistent in Collecting Customer Reviews

If customers don’t reply to your review request, you undoubtedly want to keep reminding them without having to overstep. Make sure you follow up with your customers a few days apart to make the replies unique. The number of corporate office complaints, such as these AT&T customer complaints, usually significantly impacts how search platforms rate businesses on the internet.

5. Be Ready to Reply Accordingly to Customer Complaints

Nowadays, replying to reviews is just as crucial as collecting them. This action generally strengthens the relationship between a brand and its customers. Therefore, you should have a strategy of how to respond to a review, regardless of whether it’s positive or negative. Regarding this, as you reply to comments, let go of your emotions. This is because the last thing you want is to answer when you’re emotional, piling more problems on your plate. Remember that your replies are public; therefore, take at least a few hours before replying, at most, a couple of days to ensure that your thoughts and emotions are in check when replying.

In addition to this, as you reply to pessimistic reviews, there’re a few important factors to consider. Primarily, you should thank the consumer for sparing time to leave their review. Also remember to personalize your reply to double up as an apology and to communicate to the customer that you take responsibility, and are willing to learn from your mistakes.

If you’ve managed to resolve the problem, you can ask the consumer if they would like to change their feedback. By doing this, you’d have done an excellent job empathizing with the situation and, in the long run, built a strong consumer relationship.


Online reviews are beneficial where boosting your internet rankings is concerned. The trick is knowing how to use them appropriately. Eventually, it all boils down to your capability to collect them on the desired platform, reply accordingly, and finally, how you use them to benefit your company’s customer service.

About the author


Christine James

Christine James believes that every customer has a voice. She is the Community Manager at (a customer complaints website) and loves talking to customers on social media about their challenges with Fortune 500 companies. Her work has been published on Huffington Post, Inc., SocialMediaToday, and Thought Catalog. Follow her on Twitter.