Using Facebook as a platform for advertising your business is a highly popular choice.
Considering Facebook has an average of 1.62 billion daily visitors, paired with a worldwide advertising audience of 2.168 billion, there is a huge opportunity to reach a large audience through the use of Facebook ads as a business.
That said, with such a saturated market, how can you make sure that you’re making the most out of your business’ Facebook ads?
4 of the best facebook ad tips for businesses include:
- Include a clear call to action.
- Select visuals that are relevant to your ad copy.
- Use Facebook ad targeting to your advantage.
- Avoid overwhelming your target audience with lots of information.
1. Include a Clear Call to Action
The first tip that you should remember when creating your Facebook ad is to include a clear call to action (CTA).
This is important because an effective call to action can help to increase conversions and sales. In fact, when applied to emails for instance, CTAs can result in a 15% increase in conversion rates, emphasising how important they can be to bolster your Facebook ads.
Luckily on Facebook ads this is super easy to achieve by adding a call to action button in Ads manager. By adding a ‘Shop Now’ or ‘Learn More’ call to action, you will help to reinforce your ads.
Regardless of what your call to action is, you need to ensure that it’s clear and personal to the consumer.
This is because you can miss out on valuable opportunities to generate traffic and increase sales, therefore missing out on revenue, if the call to action isn’t clear and accessible.
2. Select Visuals that are Relevant to Your Ad Copy
Another tip to remember when creating your Facebook ads is to select visuals that are relevant to your ad copy.
Visuals shouldn’t only be ‘appealing and engaging’, though this is important. It’s also crucial to ensure that they are relevant to your ad copy.
This comes down to the fact that your ad campaigns should fit seamlessly into the rest of your content, and if they’re not relevant, then you’re failing to support the message that your marketing copy is supposed to convey.
Think of your ad visuals as an extension of your ad. As such, they should reflect the copy that has been written for the ad in question.
3. Use Facebook Ad Targeting to Your Advantage
To make the most out of your Facebook ads, a big tip is to use Facebook targeting to your advantage.
So, what is Facebook ad targeting? As the name suggests, Facebook ad targeting is a feature that you can utilise on your ads to ensure that your ad reaches the right target audience.
Despite the fact that Facebook will ‘automatically show your ads to people who are most likely to find your ads relevant’, targeting your ads is an additional guarantee that your ad is going to appeal to a specific audience that is already interested in your product.
As such, these people are therefore more likely to convert, meaning that you’re getting the most out of investing in Facebook ads.
Ad targeting as a process, then, helps you to write ads that are likely to be a hit with your target audience, thus helping to generate more interest and sales for your business.
4. Avoid Overwhelming Your Target Audience with Lots of Information
Last, but not least, to make the most of your Facebook ad, you should avoid overwhelming your target audience with lots of information.
Not everyone has time to consume large chunks of information. Think about it. How many times have you scrolled past an ad that had a large block of text?
Considering you need to grab your audience’s attention within 8 seconds, you don’t want to flood your ad with so much information that your target audience scrolls past it.
As such, to ensure that you’re getting the most out of your ads, you should keep the copy on your ads concise and relevant.
Convey the message you’re trying to get across quickly and do so through using simple language, as you want to maximise your chances of grabbing the attention of consumers and maintaining their interest.
In addition to this, you should also use engaging and eye-catching visuals that support the message of your ad, as this is much more effective and will remain in your consumer’s minds for a longer period of time.