The decision to have design elements can make or break your customers’ shopping experience. Ideally, customers look for quick, easy, and stress-free online shopping. No matter how much you invest in your online store, you could lose your potential customers without including good design elements.
Here are some eCommerce web design tips that can help convert your visitors into customers.
Let’s dive right in.
What Makes eCommerce Web Design Effective?
There are several reasons a successful eCommerce website design works well. First, an effective website design is straightforward and easy to understand and use. On the other hand, several other factors determine the overall success of an eCommerce website, such as brand recognition, customer service, and product quality. However, user experience design is key to providing a seamless and satisfying experience.
Here we’ve compiled some clutter-free eCommerce web design tips:
1. Simple Website Design
One of the top rules that you should keep in mind when designing eCommerce design is the KISS (Keep it simple, stupid) design principle. It states that simple design guarantees the highest levels of user acceptance and interaction.
Clutter web design can take away your customers. So, avoid including loads of bells and whistles on your eCommerce website. It distracts your customers.
Keep your design simple, clean, and skimmable. Include elements such as:
- Easy navigation of product categories
- Easily scannable content
- Simple fonts
- Unified color scheme
- Identifiable navigation elements
Describe your products clearly and let your customers know how they can make a purchase.
The Horse is an excellent example of a simple website design with bold pictures and fewer words. In addition, it has fewer elements on the page, such as less usage of colors, banner ads, and pop-ups).
2. Use Excellent and High-quality Images
Good, extensive, and high-quality images are a great way to showcase your products on eCommerce websites. Your customers purchase the products based on what they see on the website. The clean and professional shots will help you build customer trust. It will increase customer engagement, which will help boost sales.
3. Mobile Responsive
A successful eCommerce store is majorly dependent on its mobile responsiveness. For example, 79% of smartphone users (from research to purchase) have made online purchases using their mobile devices in the last six months.
So, allow your customers to purchase and interact with every kind of device.
However, if your eCommerce site is clunky or does not load faster on mobile, the chances of losing sales will be higher. Eventually, visitors might get fed up and shift to your competitors. An eCommerce website should do the following:
- It should adjust to the screen size while loading
- Images should load properly
- The buttons and navigation links should work well on mobile and should maintain the same functionality and cleanliness on the checkout page
- Have a minimalist design to avoid slow loading times
- Use high-quality JPG images to appeal to visitors
4. Make Content Scannable
Making your content scannable is critical because it easily and quickly gets your visitors’ attention. To make content scannable, break your content into different paragraphs, keep sentences short, and make the text bold to highlight key information with bullet points.
The easier to scan your content, the clearer you can convey key messages to your customers, thereby making more profits.
5. Don’t Distract Your Visitors
Distracting your visitors with unnecessary information can lead to failed conversion.
It is a good idea to provide information to your visitors, including your brand’s story, blogs, sign-up, and email newsletters. However, providing extra and irrelevant information can distract them from shopping from your website. For instance, providing a form on the contact page or pop-up window about subscriptions on your homepage can sometimes make your visitors distracted as to what they are actually reading or shopping for. So, do not provide a pop-up window for subscriptions or newsletters on every web page that users click on, as it may have the opposite impact of what eCommerce businesses want.
Also, avoid so many CTAs (call-to-action) in the checkout process. It can distract your customers from completing the purchase.
6. Include Customers’ Reviews & Testimonials
Customers’ reviews heavily influence and impact visitors’ purchase decisions. While negative reviews can discourage customers, not having genuine customer reviews or testimonials raises a red flag.
So, include reviews and testimonials. It will help you increase your brand awareness while contributing to SEO efforts.
Moreover, you should also engage with online customer reviews. It can give your business an edge and more opportunities to grow. 89% of consumers will likely use a business that responds positively to its online reviews.
7. Quick & Simple Checkout
You might lose some shoppers if you consider the complicated checkout process. So, simplify it by
- Allowing your users to check out as a guest. Give them an easy way to checkout without any hassle of account creation.
- Ensuring that your customers can choose from multiple payment options like PayPal, bank transfer, and credit/debit cards.
Be nice and offer a safe checkout to customers. It’s fine if they don’t join the membership. Create a quick and simple checkout process. It will bring customers back.
8. Social Media Links
You may have noticed that almost every famous eCommerce website has social media links on their websites. These links connect to social media. With those links, you can encourage your users to stay in touch, strengthening customer and brand relationships. In addition, integrating social media links show originality and generate more sales and revenues.
Moreover, it can help your eCommerce website to boost search engine rankings. Ensure that all these links open in new tabs to prevent visitors from leaving your eCommerce website.
9. Keep Minimal Text
Users visiting your shopping website need precise and accurate information about the product. Plus, the average internet user has a short attention span. Therefore, the information should be short, crisp, and relevant. In addition, it should help users purchase what they are looking for. So, include minimal paragraphs and bullet points. You can also have infographics, which make information easier to read and enhance the likelihood that people actually read them.
10. Consistent Branding
Consistent branding is a good option to optimize your eCommerce website and stand out from your competitors. Ensure your company’s logo is clearly visible on every page of your site. Plus, try to keep the color schemes of every web page consistent. This is because visitors do like consistency whenever they land on a new page of the website. Maintain the same navigation menu and design schemes across all the web pages, which display consistent and trustworthy images.
It’s all about customer experience. So, enhance their experience by implementing the above-mentioned eCommerce web design tips.
Understand your audience’s pain points, and you will be able to deliver the best possible experience to your customers.