You have a great daycare centre and you want to drive more parents to check out your daycare. What’s the best approach to do so? Search engine optimization, or SEO! SEO helps you boost your ranking in search results so more relevant leads can find your daycare and learn about the services you offer.
Here are three SEO approaches you can use for your daycare centre.
1. Claim your Google Business Profile Listing
One of the most important aspects of SEO for daycares is developing your local presence. You’re going to have parents in the local area that want to use your daycare, so you need to ensure they can find your daycare facility first.
To help your daycare appear in local searches, start by claiming your Google Business Profile listing. This local listing appears in search results when users conduct searches like “Richmond daycare” or “daycare near me.”
When someone searches for this, they’ll see a box at the top of the search results filled with local listings. This feature is known as the local SEO 3-pack. If you claim your local listing, you can appear in this local 3-pack.
Once you claim your Google Business Profile listing, fill it out. Make sure your name, address, and phone number are correct. You’ll also want to add your hours of operation to ensure users get the most critical information from your listing. Additionally, services that you offer. For example, if your daycare centre offers Pro D Day camp Richmond, cooking class for kids in Richmond, and math tutor class for kids in Richmond, add these services to your listing.
2. Include Relevant Search Terms on Your Pages
Another important component of SEO for daycares is finding relevant keywords to add on your website. When users search for a daycare, they use specific terms in the search bar to find what they need. If you want to appear in related searches, you need to optimize your site for the right keywords.
To find relevant terms, conduct keyword research. You can use a keyword research tool like Google Ads Keyword Planner.
So, if you want to appear in searches for “childcare in Vancouver,” you could enter that phrase into a keyword research tool like Google Ads Keyword Planner and find relevant terms to integrate on to your page.
When you conduct keyword research, focus on long-tail keywords. These keywords contain three or more words, like “daycare centre Richmond” or “daycare centre Vancouver.”
Long-tail keywords are best for your site because they have a specific and defined search intent. So, when you integrate those keywords on your site, you know people who search those terms are looking for your business.
3. Earn Backlinks to Build Domain Authority
When you do daycare SEO, link building is a critical component of your strategy. Backlinks are links to your site from third-party sites. These links help boost your site’s trust and authority. If industry authorities link back to your site, it sends a positive signal to Google that your page is relevant and your website is trustworthy. How can you build backlinks? An effective way is to earn backlinks is to create high-quality, industry-relevant content, like blog posts. You can create this content, reach out to industry authorities, and ask them to check it out. If they read it and find it insightful, they may link to it in future content.
When you’re trying to earn backlinks, make sure you’re getting them from high-quality sources. The number of your backlinks won’t matter if the quality is low. It’s best to focus on getting backlinks from authorities in the childcare industry to help you earn backlinks that will boost your SEO ranking.