SE Optimization

Healthcare SEO Fundamentals to Grow Your Medical Practice

Image courtesy of Pixabay

Healthcare has found search engine optimization quite useful for the growth of their practices. Today, most people seek information over the internet and therefore, your practice should appear among the best search engine results.

This article explores the basics of healthcare SEO and how marketers can reap maximum benefits through this digital approach. Understanding such features enables healthcare providers to improve their online presence, attract more clients and eventually better patient care outcomes

Whether you opt for professional healthcare SEO services or execute the strategy in-house, it is crucial to understand and implement the following fundamentals for optimal results.

Why Do Medical Professionals also Need SEO?

Medical professionals often face the challenge of reaching potential patients due to a highly competitive landscape. Businesses dealing in tangible products are different from those of health services which may be intangible, thus making it hard to differentiate themselves from others.

Furthermore, healthcare providers must become reliable and reputable in order to gain access to their intended audience in this regard. The optimization of a medical practice site will help the site appear at the top of a patient’s search result. Hereunder shall we consider the basics of healthcare SEO.

SEO Fundamentals for Medical Practices

Medical Keywords Research

Keywords form the basis for SEO and they help determine how relevant your site’s content is relative to what people search for on the web. The medical professionals must engage in studying and determining the relevant terms that you target users are looking up under the health care services.

You can look for such high volume, medical relevant keywords using available tools which include Google’s keyword. Doing this will assist you in coming up with appropriate and educational content that will be ranked highly on search engines and consequently bring about new clientele. It is a critical SEO for medical practices element, which shouldn’t be neglected when it comes to medical practices.

Optimize for On-page Factors

Besides using the correct keyword, there are other ways you can influence the ranking of your site in the search engines. Some of them involve title tags, meta descriptions, header tags, and image alt text. These should include your target keywords, but more importantly, they must reflect all the information contained on each page.

Search results will show them with title tags, which should be at most sixty characters long in order not to get cut off. However, meta descriptions give a short summary of the content, with the important words but not more than 160 characters.

Search engine optimization incorporates H1-H6 header tags, which enable one to organize content on one’s site and make it readable by a search engine. Make long paragraphs short, and use your main keywords naturally throughout the text.

For visually impaired users, there is image alt text which depicts the content in images. You should incorporate these keywords into the alt texts on images in order to make your site accessible and help search engines.

Focus on Local SEO

Local SEO is important for medical practices because most of their potential patients will be looking for healthcare services within their vicinity. It entails adding your location such as city, state, or region into your targeted keywords and making sure that you optimize your Google Business profile.

Google Business is a free platform to help your business show up on Google Maps and organic search. Ensure that you claim the listing, input appropriate details concerning your practice, and prompt clients to create reviews for the service offered.

Local Search Engine Optimization (SEO) helps your practice show up in Google’s Local Pack. This can make you more visible online and thus help you attract many patients to your practice.

Build high-quality Backlinks

Backlinks are links that other websites have directed towards yours. These help in SEO as they showcase to the search engines that your site has legitimate information. But not every link is the same; quality matters in comparison with quantity.

Obtain backlinks from authoritative and relevant websites within the healthcare industry. This may involve producing useful content that other sites would like to link and linking with other sites as well.

When constructing backlinks, one should take care not to contravene the Google guidelines by purchasing links or getting involved with link schemes. This may attract a penalty on you and degrade your site’s search engine optimization (SEO).

Utilize Social Media

Healthcare practice uses social media as an effective way of reaching out to patients, educating them regarding its services. Also, it helps you in search engine optimization (SEO). The use of social media platforms also helps in creating more awareness about a product or service. This translates into more web visitors to your site, as well as better positions in SERPs.

Moreover, popular websites such as Facebook, Twitter, and Linkedin have high domain authority and thus incoming links from these pages will immensely enhance the power of your SEO campaigns. Post relevant content periodically and continually interact with other social media users in order to enhance your web visibility.

Optimize for Mobile

It is important to have a mobile-friendly website for your medical practice in this competitive digital era. With an increasing number of mobile phone users and tablet users, conducting searches on health care services along with Google’s prioritizing of mobile optimized websites in its search results.

Ensure that your website is responsive and loads very fast when being viewed on mobile devices. Additionally, you could adopt Accelerated Mobile Pages (AMP)—lighter versions of websites optimized for fast loading on phones.

To summarize, healthcare SEO entails strategic and ethical considerations for long-term results. Applying the basics outlined here will help boost your site’s SEO and enable it to generate leads for more patients to your facility. Do not forget to check on your progress with respect to SEO and adjust it in due time to keep up with your competitors. Properly implemented healthcare SEO will propel you towards growing the medical practice if you are dedicated enough.

About the author


Mansi Rana

With over 13 years experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.