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About Aayush Jain

A biotechnologist by education and a programmer and business analyst by experience, Aayush Jain has touched several industries to finally realize his true liking for branding and design. He is a brand consultant with a lot of passion, enthusiasm and an attitude to learn new things. Being an avid traveler, he loves the exploration of Himalayas.He brings a lot of creativity and fresh thoughts to the table and always focuses on quality delivery. Prior to BoD, he was working as a business analyst at Infosys, Bangalore and was involved in the presentation content strategy for CXOs.

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brand vs logo

The terms “brand” and “logo” are often used interchangeably but at a closer look, these are two entirely different entities. While it may be relatively easy for a company to change its logo, changing its brand may require investment of time, awareness and involvement from internal and external stakeholders. Both a brand and a logo […]