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About Andriana Moskovska

Andriana Moskovska is a content curator and contributor at With a passion for tech and marketing and a degree in English Language and Literature, she always manages to deliver well-researched and impeccably written content. When she’s not writing her next piece, you can find her immersed in some of the classics, or planning her next trip.


Retargeting is a desirable approach to bringing visitors back to your site and turning them into future customers. The thing is, the majority of visitors to your website will not convert the first time they visit, which is where retargeting becomes very useful. It uses information gathered from visitors to your site to display ads […]