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About Ashlee Brayfield

Ashlee is a Customer Support Specialist at crowdspring, one of the world’s leading marketplaces for crowdsourced logo design, web design, graphic design, product design, and company naming services. She helps entrepreneurs, small businesses and agencies with branding, design, and naming, and regularly writes about entrepreneurship, small business, and design on crowdspring’s award-winning small business blog.

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How can your business stand out and differentiate from competitors? Brand differentiation is the process of showing the world how your business is different from the competition.  Differentiation in your branding builds credibility and generates customer loyalty – which, in turn, drives growth. For differentiation to be effective, it must do the following: It must […]

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