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About Benard Mokua

Benard Mokua is an experienced freelance writer with more than four years of practical experience. He spends his time blogging and helping clients to achieve their digital business success. Some of his posts have appeared in Social Media Today, Bizify, and Smart Insights, among others.


Landing page optimization and conversion rate is all the rage. Affiliate marketers and entrepreneurs continue to increase their marketing budget with greater emphasis on converting more clicks into paying customers or new leads. Thus, many people are coming to appreciate the importance of conversion optimization. However, with all the hype around optimization, some myths have […]