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About Bil Macintosh

Bill Macintosh is an all-around geek who's worked in Information Technology for over 20 years after getting his Master's degree in computer applications from Boston University.  He loves Star Wars and Star Trek equally, and blogs regularly about technology, business and geeky entertainment at Chowder Bucket. Twitter: https://twitter.com/ITGuyBill

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In a competitive business environment, customer loyalty determines the success or failure of your brand. If customers are not loyal, they’ll buy from someone else. As they do that, your revenues and profit margins decrease, putting your business at risk. Therefore, you should prioritize customer loyalty if you want your business to be successful. But […]

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