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Articles by Chris Haycox

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Let’s be clear, marketing a mobile app is not the same as marketing anything else. In order to make people aware of your product you must rise above an estimated 350,000 iPhone and 140,000 Android apps – and that is without the consumer even having a good idea of what it can do. There are […]

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The buzz is growing about Web 3.0, but as usual you have to filter out all the hype, self-serving PR, old-fashioned nonsense, newfangled marketing verbiage and other noise. You will then find a few facts that you can grab onto and try to figure out what’s going on. The first thing to remember is that, […]

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