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About Christian A. Kruse

Christian A. Kruse is economic in marketing specialization, Strategic Consulting. With over 20 years’ experience working at the intersection of marketing and technology. A transformational leader, Kruse has held a raft of executive positions throughout his career including Chief Strategy, Data, Strategic Director for Oracle Marketing Cloud, and Responsys in America.

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Data thieves are getting wiser and more technical, and that means heightened threats to personal and company information. Cryptojacking, sophisticated malware, spyware, ransomware, Trojans- you name them- have become the new weapons of mass destruction (in the digital world, that is). Businesses and other organizations, as well as private citizens, can no longer depend on […]

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Remote working offers an array of benefits to modern employee. These include the ability to create their own schedules, which enhances their work-life balance. In addition, they get to save on time and money that goes into commuting, among other benefits. That is why the modern employee will consider a remote opportunity more than a […]

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The advantages of going big are too appealing. Big brands tend to be trusted by funding institutions and therefore get to access funding more easily. In addition, they have the resources to hire the best talents and are exposed to a wider customer base. However, building a big brand is not free of challenges. To […]

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Every entrepreneur starts a business with a dream of growing it to the highest level possible. For a business to move a level higher, however, there must some sort of expansion. While business expansion is meant to move the business forward, it can easily sink the existing business if not handled carefully. That is why […]

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