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About Christiano Ferraro

Christiano Ferraro is a management consultant serving the start-up and small to medium-sized business community with more than 10years of sales success in technology including software sales, SaaS, and telecom. Christiano is a firm believer in consultative sales methodology as a strong sales foundation. Past sales divisions include: new business development, key account development, channel sales and VP sales.

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First, automation can be fantastic with immense potential to: Reduce costs; Increase service quality; Enable small business to scale affordably. The tools themselves remain neutral as their potential becomes realized by how companies use them. Of course, realization of potential precludes marketing automation executed properly… Consider dynamite designed to “blow things up.” Its application in a cave or a grocery store […]

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We are all consumers. Whether we consume products, services, or content, at some point, we all consume. Our method of consumption might change over time, but the reality is, consumption never ends. Consumption does have a limit – money. Yes, our resources (money), not our desire, limits consumption. When faced with limitation, how do we […]

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