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About Cory Treffiletti

Cory Treffiletti is a successful marketer, author, entrepreneur and student of popular culture with a deep background in digital dating back to 1994.  Cory is currently Global Head of Marketing for Cisco's Webex.com and previously was Chief Marketing Officer for Voicea (acquired by Cisco in 2019).  Cory was also CMO for BlueKai, the leading cloud-based, marketing data management platform acquired by Oracle in 2014, where he became CMO of the Oracle Data Cloud.  Before going in-house as a B2B marketer, Cory pioneered the digital agency world by launching strategy firm Catalyst SF and as an executive in industry-leading agencies such as i-Traffic, Freestyle Interactive, and Carat (Aegis). Cory’s strategies have been documented in his weekly column on digital marketing since 2000 for MediaPost's OnlineSPIN/Media Insider column as well as his book Internet Ad Pioneers (available on Amazon.com).  Cory has served on a number of industry boards and networking organizations and continues to advise companies with a unique B2B offering and a specific set of challenges to overcome.

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Finding the right employees isn’t always easy, especially for growing businesses that don’t have the brand recognition, budget, or overall reach of larger enterprises. In 2017, half of respondents to Wasp Barcode’s Status of Small Business Report cited hiring new workers as their biggest challenge, making it the most-reported difficulty overall among firms with 499 […]

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I Binged myself over the weekend to see what turned up. It sounds a little funny and maybe even a little dirty — or maybe like I hurt myself or stubbed my toe against the leg of the dining room table. But if Microsoft has its way, then that term will become as ubiquitous as […]

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