A ghostwriter is any writer who creates content for a project that will be presented under another name. As you are traveling in a bookstore, you might marvel at the sheer volume of works certain names such as Tom Clancy put out. In many cases, these books weren’t written by a single writer but rather […]

Taglines are difficult things to pin down. Some taglines have a certain force, a certain efficacy that makes us remember them years or even half a century later. The best ones even stick in our minds long after everyone has forgotten what they were originally for. “Reach out and touch someone” remains a well-known expression […]

While it certainly isn’t as much work as crafting the body of a superior article, selecting a title for a piece is definitely an important element of the entire process of content creation. The title of an article is a multifunction web tool, providing opportunities for engagement with the reader and search engine in equal […]

One of the biggest advantages that the web offers is the relative ease of developing tools catering to the needs of a particular user set. For every ten people who want to perform a specific task, there will be ten ways for them to do it because each will have ten different needs to address. […]

So, social media marketing is about the conversation, not the pitch. People are starting to get that. This is a good step, but what does it mean in practical terms? Having conversations with people is nice, but the goal of a brand is ultimately to get people interested in spending their time or money on […]

Time makes a mockery of most predictions. Once derided as the tools and hobbies of hopeless shut-ins and intellectual ivory tower sorts, social media sites such as PayPal, Facebook and LinkedIn have become the home of an entirely new, powerhouse economy. Where hundreds of years of war and diplomacy have failed, social media marketing has […]

Blogging clearly has arrived and is here to stay, according to the buzzword-slinging set. It’s the “next big thing” or the “wave of the future” – even a “revolution.” Still, most of the people commenting on the blogging trend aren’t sure exactly what it is, how it works or even what the different kinds of […]

Maintaining a blog is about much more than simply presenting the latest news in the life of a person or a brand. A good blog is about conveying the writer’s personality and interests to his audience. To that end, the comments section should be one of the liveliest parts of a blog. In addition, there […]

Content may be king, but to torture a metaphor somewhat, even the most brilliant crown can grow tarnished. Generating good content isn’t always an easy thing, and it requires a great deal of effort to avoid getting into rote postings and halfhearted content that isn’t of the quality a blog and its audience deserve. A […]

One of the best ways to keep a fresh angle in blogging is the guest blogger. They can provide good content, take some of the work load off the primary blogger and can bring new perspectives and ideas that the parent blogger can follow up on in later posts as he or she sees fit. […]

People long have loved to find new and innovative uses for the most innocuous technologies and advances. In the late 19th century, “moving pictures” were a nickel-arcade novelty. Today films such as Avatar are made on budgets comparable to military-grade hardware investments. Alexander Graham Bell’s telephone could barely call from one room to another; now […]

You’ve heard it before, here and probably elsewhere: Social media is about much more than exposure or coverage. Simply putting a friend request out and amassing a ton of retweets is not enough to achieve genuine social impact. Now there’s some additional evidence that bears this argument out: Does Google Use Data from Social Sites […]

Being a subset of journalism, it is no surprise that blogging shares many traits with its parent. In particular, blogging strongly resembles the feature or editorials pages of many newspapers. Not beholden to quite the same rules of timeliness or AP style guidelines as the news sections, these sections focus on matters of personal interest […]

Blogging has this image of being something that’s quick, easy and casual. The savvy blogger is surfing the Internet, comes across the news story of the day, and dashes off an indignant commentary on the topic, his scathing wit flowing from dancing fingers into the ether of the web, going up within mere moments for […]

Take a look at this image. This advertisement is something of an Internet legend at this point. Now, I’ll go out on a limb here and say that Intel isn’t actually racist. But just look at the image and try to imagine it in any other context. There is very little else that six black […]