A ghostwriter is any writer who creates content for a project that will be presented under another name. As you are traveling in a bookstore, you...
Author - Enzo F. Cesario
Enzo F. Cesario is an online branding specialist and co-founder of Brandsplat. Brandsplat creates blogs, articles, videos and social media in the "voice" of our client's brand. For the free Brandcasting Report go to http://www.Brandsplat.com or visit our blog at http://ibrandcasting.com/.
Taglines are difficult things to pin down. Some taglines have a certain force, a certain efficacy that makes us remember them years or even half a...
While it certainly isn’t as much work as crafting the body of a superior article, selecting a title for a piece is definitely an important...
One of the biggest advantages that the web offers is the relative ease of developing tools catering to the needs of a particular user set. For every...
So, social media marketing is about the conversation, not the pitch. People are starting to get that. This is a good step, but what does it mean in...
Time makes a mockery of most predictions. Once derided as the tools and hobbies of hopeless shut-ins and intellectual ivory tower sorts, social media...
Blogging clearly has arrived and is here to stay, according to the buzzword-slinging set. It’s the “next big thing” or the...
Maintaining a blog is about much more than simply presenting the latest news in the life of a person or a brand. A good blog is about conveying the...
Content may be king, but to torture a metaphor somewhat, even the most brilliant crown can grow tarnished. Generating good content isn’t always...
One of the best ways to keep a fresh angle in blogging is the guest blogger. They can provide good content, take some of the work load off the...
People long have loved to find new and innovative uses for the most innocuous technologies and advances. In the late 19th century, “moving...
You’ve heard it before, here and probably elsewhere: Social media is about much more than exposure or coverage. Simply putting a friend request...
Being a subset of journalism, it is no surprise that blogging shares many traits with its parent. In particular, blogging strongly resembles the...