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Articles by George Torok

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May you live in interesting times. Is that ancient expression a curse or a blessing? I think it depends on how you define “interesting” and more importantly how you adapt to it. If you define interesting to mean unpredictable, challenging and threatening then clearly we are living in interesting times. Business these days is more […]

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Watch out for the branding gurus. Beware of the branding police who focus only on images of brand. Fire the branding consultants who feel qualified to tell you what your brand should be. Ignore the branding zealots who proclaim “brand or die.” Good, now that we have frightened off the undesirables let’s address some fundamental […]

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A recession does not mean the end of your business unless you navigate those rough waters blindly. Here are three rocks that can sink your business ship unless you avoid them while navigating the dangerous waters of a tough market. You might get wet but no need to capsize. Cut expenses across the board Cut […]

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