Small business advertisers represent the largest segment of buyers on every major ad platform by sheer volume. They also churn at rates that should...
Author - Harish Balasubramanian
Harish has spent nearly 18 years at the intersection of advertising technology and small business growth. As Senior Director of Products at TikTok, he led a 25-person team building scalable advertising solutions for SMBs and creators globally. His earlier roles at Amazon, Pinterest, and eBay gave him a cross-platform view of how advertiser needs translate — and sometimes don't — across fundamentally different product ecosystems.