Small business advertisers represent the largest segment of buyers on every major ad platform by sheer volume. They also churn at rates that should...
Author - Harish Balasubramanian
Harish Balasubramanian is a Product Management executive with over 17 years of experience building advertising and growth products at major technology companies. He previously served as Senior Director of Products at TikTok, where he led a 20+ member team focused on developing scalable advertising solutions for global advertisers, from large enterprises to small and medium businesses and creators. Throughout his career, Harish has held product management roles at Amazon, Pinterest and eBay, driving innovation across performance advertising, marketplace growth, and customer experience. Harish holds a Bachelor of Engineering in Computer Science from Anna University Chennai and completed the Executive Program in Product Management at UC Berkeley's Haas School of Business.