To succeed, B2B marketers need to stop selling products and start selling outcomes. I accidentally stumbled upon this idea while doing my research...
Author - Ioana Grigorescu
Ioana Grigorescu is Content Manager at PayPro Global,a suite of eCommerce solutions catering to software developers and vendors, helping them simplify the distribution and reselling of their digital products, software, SaaS, and other goods to end users all over the world.