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About Jay Gronlund

Jay Gronlund is an experienced business development professional with a successful track record introducing new products and services, expanding into foreign markets, re-positioning and rejuvenating established brands, and conducting ideation sessions. His first company was Richardson-Vicks (now part of Procter & Gamble), where he held senior management positions in New York and London. He continued his New Product responsibilities for Arm & Hammer products at Church & Dwight , then marketing vice-president of the wine/champagne division of Seagram, and finally vice-president and director of marketing at Newsweek. After this corporate career, Jay started The Pathfinder Group in New York in 1990, an international business development consulting firm.

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Branding is more than finding a new name or image. It is about developing a compelling promise and making the right impression, one that will resonate and stand out. It is strategic, with the long-term goal of cultivating a relationship of trust and loyalty. But a clever, meaningful brand name will indeed generate that positive […]

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