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About Jay Gronlund

Jay Gronlund is an experienced business development professional with a successful track record introducing new products and services, expanding into foreign markets, re-positioning and rejuvenating established brands, and conducting ideation sessions. His first company was Richardson-Vicks (now part of Procter & Gamble), where he held senior management positions in New York and London. He continued his New Product responsibilities for Arm & Hammer products at Church & Dwight , then marketing vice-president of the wine/champagne division of Seagram, and finally vice-president and director of marketing at Newsweek. After this corporate career, Jay started The Pathfinder Group in New York in 1990, an international business development consulting firm.


Branding is more than finding a new name or image. It is about developing a compelling promise and making the right impression, one that will resonate and stand out. It is strategic, with the long-term goal of cultivating a relationship of trust and loyalty. But a clever, meaningful brand name will indeed generate that positive […]