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Articles by John Casey

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Let Uniqueness, Users and Usefulness PR Your Online Campaigns “Let’s hire an intern or recent college grad to do our social media!” For small and medium sized businesses this seems like a smart and cost-effective idea, mainly because many believe that social media is a necessary evil that the younger crowd “gets.” But, this plan […]

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Command, Contest, Cause and Connect “We’ve got to have a Facebook page!” That’s the exclamation of every small business. And, while many pages go live, they sit almost lifeless, as one of an infinite number of silent trees in a dense forest. Many small business owners are increasingly recognizing that Facebook is fast becoming their […]

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