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About Kate Prohorchik

Kate Prohorchik is an expert observer who has been helping brick-and-mortar, as well as digital, retailers embrace disruptive technologies and adapt to the new customer-centric reality. You can see her track record via her LinkedIn profile.

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An apocalypse has been looming over the shopping industry for almost a decade, but e-tailing hasn’t managed to squeeze out brick-and-mortar stores. However, physical stores continue to serve as ‘showrooms’ where people come to eye the products they fancy then leave and buy them online. Such behavior affects conventional stores’ financial records, and they indeed […]

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