Does it seem like most of your customer interactions these days are to deliver news of a price increase? Has your company gone from holding pricing...
Author - Russ Sharer and Michelle Richardson
Michelle Richardson is the Vice President for Sales Performance Research. With 25+ years of sales and sales effectiveness experience, she’s responsible for spearheading industry research initiatives, overseeing consulting and diagnostic services, and facilitating ROI measurement processes. Russ Sharer is the Director of Strategic Sales Excellence and has 30+ years of B2B Sales and Marketing and facilitation experience to help people maximize job performance.
Russ Sharer is the Director of Strategic Sales Excellence at The Brooks Group. Russ has led large and small teams to achieve exponential growth and is passionate about helping people maximize their strengths and improve their performance on the job. He combines his 30+ years in B2B Sales and Marketing with his in-depth facilitation experience to connect the dots for program participants with a practical, “easy-to-learn” approach. Russ’s career has included work with companies from early start-up to Fortune 500, and involved the work of sales force recruitment, training and assessment, plus channel strategy, product strategy, sales readiness, global partnerships and outbound marketing.
With sanctions from the war in Ukraine, a surge in shipping costs, production slowdowns in China and unprecedented demand caused by the pandemic, the...