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Articles by Tamara Jacobs

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Recently Google’s latest social network, Google+ opened to the public. In an effort to create a little fun around the subject, College Humor created a two minute video about Not Google+, which encourages people not to join Google+ as we have too many social networks already. Do they have a point? Google+’s most obvious competitor […]

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Mobile marketing increased by 75% between 2009 and 2010, the highest marketing jump of any platform – social media marketing increased by 32% and internet marketing by 14%. What does that mean for advertisers? It means that they have to start becoming active and creative with their mobile marketing campaigns and that will involve a […]

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With the recent launch of Google’s social network there has been a lot of discussion over whether this Google venture will actually take off, and whether it has the ability to supersede the biggest social network on the planet, Facebook. In many ways Google+ has advantages over Facebook. For starters it can use Facebook as […]

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The internet is globalization’s answer to communication. We write personal letters online, do business, sell products, share information, photos, videos, and thoughts. Social influence tools are built in to websites, so that when people shop online it’s as if their friends are right there with them- revealing whether or not they “like” something. But where […]

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Mobile commerce is set to take off, growing a huge 65% every year and reaching 7.7% of all digital commerce sales in 2015. Some retailers have already provided iPhone and other apps that let users shop for their wares digitally, while others have opted to create mobile websites instead. Big companies in the UK that […]

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