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About Thomas Wachtel

Thomas Wachtel is an editor and writer for Element Three, a marketing consultancy based in Indianapolis. Whether it’s a blog post, comprehensive brand plan, or a print ad, Thomas is the one who makes sure all content is on brand and on point.

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In order for a brand to be a brand, it has to be consistent. That’s kind of the whole point of a brand—it’s the thread that holds together all of the different parts of your public and internal representation. Brand has to be more of a constant than a variable, otherwise it’s not serving any […]

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