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About William Avila

At Rizen, Will ensures the focus always remains on removing the mystery of marketing and replacing it with cold hard numbers. Contact him today to begin a conversation. He can't wait to hear from you!


Marketing myopia is an easy organizational illness to contract. It begins with symptoms such as lack of vision and narrow profit margins. As the sickness spreads, companies forget the customer, focus solely on selling, and forget about tomorrow in favor of surviving today. The cure is widely available – yet few organizations want the treatment. […]