Communication is ingrained in every facet of life, yet many struggle with fear, insecurity and general ineffectiveness when they find themselves eye to eye...
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“Half my advertising is wasted. I just don’t know which half.” – John Wannamaker Justifying marketing budgets is a tale as old as time, well, urban, corporate...
If you’ve been paying any attention to the tech landscape recently, you’ve probably heard a lot about APIs. APIs, an acronym for application...
Most marketers mistakenly think the customer journey ends when the buyer completes a purchase, or maybe when they receive their order. The company has what it...
SEO never stops evolving. Just when you think you have all the facts straight, you learn something you were missing in your strategy, or Google updates their...
The online world is ever-increasingly visual. Improving technology continues to make the provision of slick and scalable imagery easier, and with so much...
Affiliate marketing has been a growing opportunity for advertisers since the mid 2000s, with more than 80% of advertisers now devoting 10% of their marketing...
Isn’t it great when a post about how to tend to lamps at home takes you to a site that sells the most incredible-looking lamps just perfect for your home? How...
A while back, Mark Zuckerberg spoke on a quarterly earnings call with investors and was bluntly clear: Facebook was going to become a ‘video first’ company. In...
According to a Social Media Examiner report, Facebook is the most important social platform for marketers. With a jaw-dropping 2.2billion active monthly users...