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About Victor Blasco

Victor Blasco is an audiovisual designer, video marketing expert, and founder/CEO of the explainer video company Yum Yum Videos. Besides running the business, he’s a lifelong student of Chinese philosophy and a passionate geek for all things sci-fi.

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The days of video as merely a medium for entertainment are very much in the past! Today, video content has grown into an essential channel that customers rely on to make purchase decisions and discover brands. By the same token, video is one of the best mediums available to help customers advance throughout their buyer’s […]

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“Seeing is believing.” A famous phrase that could hardly be more relevant than when talking about product videos. Showcasing your products’ features through a video elevates consumer trust in it and in your brand –  Especially beneficial for closing sales in e-commerce platforms. It doesn’t need a complex explanation either: video is the closest a […]

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A while back, Mark Zuckerberg spoke on a quarterly earnings call with investors and was bluntly clear: Facebook was going to become a ‘video first’ company. In those simple terms, Zuckerberg was outlining not just the strategy of his company but pointing the way forward for marketers and brands without distinction. Fast forward to 2018, […]

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