Do you use gauze and adhesive tape or do you use Band-Aids? The power of effective branding is visible most in brands that have become synonymous with...
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Marketing is something that evolves every day, and we have tactics that move in and out of vogue. Some of them stick around, adapting to the tech, and others...
At the start of 2021, 4.66 billion or almost 60% of people in the world were internet users according to DataReportal. In 2020 alone, 319 million new users...
The marketing world seems to be in a constant state of change. This is especially true when you look at digital marketing. New advertising opportunities appear...
Owning a business, let alone starting one, is a tremendous undertaking. Marketing your company is a full-time job in and of itself, and you might find your...
“What do customers care about the most these days?” This question keeps buzzing in the mind of marketers and business owners around the world! Today, sellers...
The online space is very competitive. You do have access to a broad audience base. However, every other business is going to target the same people...
When you run a marketing agency, you get to know all kinds of businesses: the good, the bad, and the ugly. As marketers, our job is to help our clients sell...
When it comes to digital marketing, the whole is often greater than the sum of its parts. Though there are many parts that contribute to the optimization of a...
If you are reading this article, you already know the potential digital marketing can have on your business. By now, most businesses are already aware of the...