During the past holiday season, you — like many other retailers — faced the difficult choice of how to best allocate your limited resources. You wanted to...
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The goal of a marketing campaign is to attract more customers to the brand, but what if many brands are going about it in the wrong way? Although the most...
The success of your marketing campaigns heavily relies on the accuracy, completeness, and relevancy of the contact information in your database. You know your...
2024 is an election year, so brands and marketers can expect the media landscape to become more crowded — and expensive. Because political candidates will be...
Email marketing remains a powerful and effective marketing tool for businesses of all sizes. It enables companies to maintain contact with their customers...
The 2008 financial crash proved to be a profoundly difficult time for businesses in virtually every sector. However, modern marketing strategies have evolved...
In today’s digital age, social media is very important for both individuals and businesses. In Cyprus, whether businesses are just starting or have been...
In today’s digital age, every scroll, click, and swipe exposes us to a relentless stream of advertisements, making it easy for brands to become just...
Developing an effective end-to-end marketing strategy can be a daunting task. With its multifaceted nature, changing one aspect often necessitates adjustments...
“Hey, guys.” “I gave my letter to the mailman.” “Welcome, ladies and gentlemen.” Gendered words are everywhere in the English language; you’ve probably used...