In the ever-evolving landscape of retail marketing, groundbreaking initiatives often set the stage for transformative collaborations. Our program...
Author - Ray Sheehan
Ray Sheehan has a background in strategic planning, marketing, event management, and advertising and has helped the company expand from one city to over twenty states. In 2020, he launched the G.I.F.T Program as part of Old City Media. Ray is recognized as a leader and an innovative thinker in the special events industry.
Consumers have always been emotionally connected to brands. When thinking back to our childhoods or to happy times in our lives, there are bound to...
This past September, the 146-day-long writers’ strike finally came to a close, with the Writers Guild of America and the Alliance of Motion...
During the past holiday season, you — like many other retailers — faced the difficult choice of how to best allocate your limited resources. You...
The goal of a marketing campaign is to attract more customers to the brand, but what if many brands are going about it in the wrong way? Although the...
2024 is an election year, so brands and marketers can expect the media landscape to become more crowded — and expensive. Because political candidates...
The holiday season is the most lucrative time of the year for many retailers, with the National Retail Federation reporting that Americans are...
In an increasingly noisy world, brands strive to build authentic human connections. Interactive workshops offer an impactful yet underutilized means...
National companies give out thousands of dollars worth of gift cards to small local retailers during their holiday season brand activation events not...
Trade shows offer remarkable opportunities for companies to increase brand recognition, generate leads, and showcase their latest offerings. However...
A multi-sensory experience is an immersive and interactive display that engages many of your customers’ senses. However, these campaigns...
While you might see the sudden experiential marketing events that are pop-ups online and think they are sudden and impromptu, this notion couldn’t be...
In today’s digital age, every scroll, click, and swipe exposes us to a relentless stream of advertisements, making it easy for brands to become...
If you’re a business leader, chances are high that you already have an advertising budget allocated for your annual or seasonal marketing campaigns...
When it comes to marketing a brand, the two big measures of success are getting new customers, and ensuring that those customers are loyal. More and...