The ultimate goal of doing a brand activation is to grow your business. While setting up experiential marketing engagements like pop-up events can be...
Author - Ray Sheehan
Ray Sheehan is the Founder of Old City Media, a North American event production and experiential marketing agency. He has a background in strategic planning, marketing, event management, and advertising and has helped the company expand from one city to over twenty states. Before this role, Ray partnered with UpcomingEvents.com, a production company in Philadelphia, and worked for 20th Century FOX. He oversaw all aspects of the business and produced a nationally syndicated television show for FOX. In 2020, he launched the G.I.F.T Program as part of Old City Media. Ray is recognized as a leader in the special events industry and an innovative thinker in the Philadelphia community and beyond.
Experiential marketing is all the rage these days, as brands have begun to recognize the value of putting on events and creating memorable...
To boost the visibility and reach of a brand activation, nothing beats collaborating with multiple partners. Bringing many organizations together...
Event marketing can be a powerful tool for your company or organization to help build brand awareness, connect with your target audience on a...
Branding is where business growth begins. Your brand defines your company and helps create a clear separation from your competition. It’s also where...
There is no industry that didn’t see radical change amid the pandemic. Small businesses entering the market these days are being held to the...