There was no better example of a successful case study in 2023 for communications professionals than the “Barbie” movie. In addition to being the highest...
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Analyzing the Digital Landscape
Introduction Acquiring insights for strategic growth becomes critical in the wide digital arena, where every click, search, and interaction contains...
This past September, the 146-day-long writers’ strike finally came to a close, with the Writers Guild of America and the Alliance of Motion Picture and...
Data is at the core of most business operations including sales, marketing, product development, etc. Organizations, whether aggregator start-ups, small and...
You’ve seen those perfectly tailored ads — the ones that somehow seem to know exactly what you want, what’s top-of-mind, or what you were just about to...
The holidays are big business. That’s not going to come as a shock to anybody — but, just how important are they to America’s economy? The latest figures from...
Generative AI tools are a game-changer for small businesses. It’s democratizing technology for small businesses, enabling them to compete with (and win...
Product promotion and marketing can be a dynamic but challenging landscape, especially for startup companies anxious to get their new products out into the...
Many students dream of being successful entrepreneurs in the future. If you are one of them, you do not need to wait until you finish college to develop your...
Imagine you’re steering a ship through uncharted waters, relying solely on a broken compass. What could happen to you? You’ll get lost in the sea...