Creating a website for your business helps you showcase your brand to prospective customers. It can be very difficult to sustain your business without a...
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With social media continuing to be a major online media content consumption platform for customers of all demographics, social media marketing will remain a...
In the SEO industry, people are constantly debating how much backlinks weigh as a ranking factor in SEO. Some SEOs say that backlinks only matter as much as...
The world today has become a digital village. Today, most businesses allow people to shop online and leave reviews. This, in turn, has helped customers check...
Brand awareness can be defined as the extent to which a business’s branding tool (name, slogan, logo, etc.) gets recognized by potential customers and...
Google Analytics 4, the latest version of Google Analytics, offers a wealth of data that helps you gain insights about your website visitors. However, the vast...
Aside from internal issues like expense fraud, you also have to be vigilant about credit card scams that target businesses. According to the FTC, there were...
Search Engine Optimization is a topic of interest to almost everyone working in the digital space, directly or indirectly. However, many people don’t...
Google My Business or GMB is a free business listing from Google. It lets you provide essential details about your business, like its name, location, products...
Using Facebook as a platform for advertising your business is a highly popular choice. Considering Facebook has an average of 1.62 billion daily visitors...