Advertising News

Brand awareness and cash generator. Twitter isn’t calling its new Promoted #Stickers this exactly, but that’s what the social media network is doing with its latest addition to its library of stickers. Stickers – introduced as a means to add a pop of creativity to photos – are still relatively new to the Twitterverse and, […]

Don’t expect to be flashed by Google in the future. The Internet giant announced Tuesday it will, by January 2017, no longer support Flash ads and plugins on its Google Display Network and DoubleClick Digital Marketing platforms. The move takes place in two stages with the first beginning on June 30 when display ads built […]

For Instagram, longer is, apparently better. It also, likely, means more money because the picture and video-sharing social media network has begun allowing advertisers to post 60 second advertisements, double the amount of time previously allowed. The longer commercials began airing Wednesday with T-Mobile and Warner Brothers the first companies to take advantage of the […]

Facebook’s 2.5 million advertisers now have an extended reach thanks to a change to the social media site’s approach to mobile. A blog post Tuesday explained Facebook’s Audience Network is expanding. The expansion includes support for the mobile Web, meaning Facebook advertisers will be able to reach more of the potential customers they’ve been aiming […]

Data consumers can now have some of that consumption provided at no charge thanks to the company’s providing it. Verizon is introducing an interesting way for customers to receive mobile content without eating into their data. Essentially, the new service – called FreeBee Data – will have companies purchase data for the delivery of specific […]

Microsoft is ramping up its restrictions surrounding Adware. The company has been working to ensure users aren’t constantly bombarded with advertisements when browsing. Last year Microsoft announced changes to its own criteria surrounding Adware and, while it’s been effective, there are still advertisements that can pop up as the technology around online advertising continues to […]

How much is a moment worth? According to Twitter, a Moment is worth $1 million. That’s the reported asking price for companies looking to advertise in the 140-character social media network’s newest feature, Moments. The feature allows users to gather tweets related to a certain subject and tell the story through the various messages, photographs […]

Remarks deemed as sexist prompted Apple Music head Jimmy Iovine to apologize and clarify what he truly meant. Iovine ticked off some viewers of CBS This Morning late last week when he appeared as a guest. Iovine, along with singer Mary J. Blige, was on the program to discuss the new advertising campaign for Apple’s […]

Facebook is turning advertising around 360 degrees. In fact, what the social media site has announced is, because of the growing popularity of 360 videos, advertisers will now be able to present advertisements in that format. It appears to be more of a trial run but there are some big companies attached to the idea. […]

Facebook advertisers helped the social network increase revenue by more than 40 per cent in the third quarter of 2015. Financial figures released Wednesday showed an 11 percent increase in advertising revenue for the three-month period with a total of $4.5 billion in revenue. For the same period in 2014, Facebook reported $3.2 billion. “We […]

Targeted advertising isn’t anything new, but a pilot project by Google takes the idea beyond desktops and mobile devices. The technology behind DoubleClick advertising isn’t new at this point but Google has launched a test run in the U.K. with electronic billboards. The technology taps into the outdoor signs and can pull in historical and […]

Advertisers questioning the effectiveness of Twitter are being given the tool they need to be better informed. The social media network is introducing detailed conversion lift reports to enable advertisers to see their eligible target audience separated into a pair of groups consisting of those who see the ads and those who don’t. “At the end of the campaign, […]