In the dynamic world of marketing, fusing design and strategy is fundamental to successful branding and communication. Design is more than just...
Author - Caroline Petersen
Caroline Petersen is the founder and Chief Design Officer of Gallery Design Studio, a NYC-based design consultancy specializing in marketing for B2B AI-driven software companies. Recently, she founded eShelf, a creative operations SaaS platform that revolutionizes agency profitability. eShelf is a 24/7 self-service portal that automates file management, time tracking, and project management, while offering holistic 360 reporting. With eight years of experience in the global tech sector, she is an expert in design, business, and technology.
The goal of any business is to connect with your customers successfully, but for B2B businesses, the unique challenge materializes in the fact that...
For creative agencies, the focus of their day-to-day work should always be inventive productivity — not necessary, but time-consuming administrative...
Visual design is a powerful tool for effectively communicating a brand’s values, mission, and commitment to customers. Aesthetics serve as a...